What the Michelin TV commercial - Runway is about.
The Michelin TV Spot, 'Runway' is a visually stunning commercial that showcases the outstanding performance of Michelin tires. The commercial features a high-energy song by The Chemical Brothers called 'Go', which perfectly highlights the dynamic visuals of the ad.
The commercial opens with a close-up of a plane wheel running down the tarmac, followed by a quick shot of the pilot. As the plane begins to pick up speed, the scene changes to a Formula One race car and a motorcycle both speeding down the road. Dramatic sound effects add to the excitement of the commercial and keep the viewer on the edge of their seat.
The Michelin tires are shown in various scenarios such as driving on wet roads, driving at high speeds, and even drifting around curves. The commercial captures the essence of Michelin's tagline "Beyond the limits of performance", as the tires are pushed to their limits in various situations.
As the commercial draws to a close, the camera cuts back to the plane, which is now in the air, showing the effectiveness of Michelin in all aspects of transportation. The ad ends with the Michelin logo, leaving a lasting impression on the viewer.
Overall, the Michelin TV Spot, 'Runway' showcases the exceptional quality of Michelin tires in a visually stunning and exciting way. The use of The Chemical Brothers' song 'Go' adds to the energy and highlights the capabilities of the tires, making it an unforgettable advertisement.
Michelin TV commercial - Runway produced for
Michelin
was first shown on television on May 17, 2021.
Song from commercial Michelin TV Spot, 'Runway' Song by The Chemical Brothers
This commercial plays a song by The Chemical Brothers called Galvanize.
Frequently Asked Questions about michelin tv spot, 'runway' song by the chemical brothers
"Galvanize" is a song by British electronic music duo the Chemical Brothers featuring vocals by American rapper Q-Tip. It was released on 22 November 2004 as the first single from their fifth studio album, Push the Button (2005).
Bibendum (French pronunciation: [bibɛ̃dɔm]), commonly referred to in English as the Michelin Man or Michelin Tire Man, is the official mascot of the Michelin tire company. A humanoid figure consisting of stacked white tires, it was introduced at the Lyon Exhibition of 1894 where the Michelin brothers had a stand.
The Michelin logo - Bibendum. Bibendum, commonly referred to as the Michelin Man, is the symbol of the Michelin tyre company. Introduced at the Lyon Exhibition of 1894 where the Michelin brothers had a stand, Bibendum is one of the world's oldest trademarks.
/ (ˈmɪtʃəˌlɪn, ˈmɪʃəˌlɪn, French miʃəlɛ) / noun. a mark of distinction awarded by the Michelin travel guides to a restaurant in recognition of the high quality of its cooking. A restaurant may receive one, two, or three stars, representing very good, exceptional, or exquisite cuisine, respectively.
Compagnie Générale des Établissements Michelin
Michelin, in full Compagnie Générale des Établissements Michelin, leading French brand and manufacturer of tires and other rubber products. Headquarters are at Clermont-Ferrand.
In 1898, when looking at an advertising sketch for a brasserie drawn by O'Galop, André Michelin had an idea: why not replace the bearded giant raising his beer mug with a man made of a pile of tyres and holding a cup filled with nails and broken glass.
Back in the late 19th century, in the early days of the company, the Michelin brothers were exhibiting their products at a fair in Lyon when one of them noticed that if you added arms and legs to the pile of tyres they were showcasing, it would look like a man.
The Michelin name comes from the Michelin brothers, Andre and Edouard. They founded the famous tire company in 1889 and produced the Michelin guide that has evolved into the star-ranking system widely used today.
/ (ˈmɪtʃəˌlɪn, ˈmɪʃəˌlɪn, French miʃəlɛ) / noun. a mark of distinction awarded by the Michelin travel guides to a restaurant in recognition of the high quality of its cooking. A restaurant may receive one, two, or three stars, representing very good, exceptional, or exquisite cuisine, respectively.
The Michelin Star rating was the brainchild of André and Édouard Michelin - yes, the same French brothers who started the world-renowned tire brand. Not only did it become the standard benchmark for fine-dining establishments, but it was also a clever ploy for the brothers to carve out their own market.
According to their website, the star ratings are meant to convey the following messages: ✽ One star – High-quality cooking, worth a stop! ✽ ✽ Two stars – Excellent cooking, worth a detour! ✽ ✽ ✽ Three stars – Exceptional cuisine, worth a special journey!
The Michelin Man has evolved since his birth in 1898, becoming a modern, socially responsible icon - similar to the way Michelin, as a company, has evolved to outfit vehicles and meet the changing needs of consumers while maintaining its position as the leader in tire innovation and technology for over a century.