Otezla is a pharmaceutical company that specializes in the treatment of psoriasis, a chronic skin condition characterized by itchy, scaly patches on the skin. The company is committed to improving the...
Otezla is a medication used to treat active psoriatic arthritis in adults. The company's TV spot titled "Beach Volleyball and Dancing" features two individuals engaging in physical activity while living with psoriatic arthritis. The ad aims to encourage those who have psoriatic arthritis to seek treatment and manage their condition in order to live a full and active life.
The commercial opens with a woman playing beach volleyball with her partner. She is seen wearing a knee brace, indicating that she may have psoriatic arthritis. Despite her condition, she is still able to enjoy the game and compete with her partner.
The next scene shows a man dancing with his wife. Despite having psoriatic arthritis, he is still able to move and groove on the dancefloor with his partner. This scene demonstrates that with the right treatment, individuals with psoriatic arthritis can still enjoy their favorite activities.
The ad ends with the voiceover encouraging viewers with psoriatic arthritis to talk to their doctor about Otezla and how it can help manage their condition. The commercial's message is clear: psoriatic arthritis does not have to limit one's capabilities, and there is hope for those who seek treatment.
Overall, the Otezla TV spot effectively highlights the importance of managing psoriatic arthritis and promotes the medication as a viable treatment option. By featuring individuals engaging in physical activity despite their condition, the ad provides hope and encourages viewers to seek treatment.
Otezla TV commercial - Beach Volleyball and Dancing produced for Otezla (Psoriasis) was first shown on television on April 3, 2022.
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