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Advertisers of the COSENTYX TV Spot, 'Enough' Featuring Cyndi Lauper

COSENTYX TV commercial - Enough
COSENTYX (Psoriasis)

Cosentyx: Revolutionizing the Treatment of PsoriasisPsoriasis, a chronic autoimmune condition that affects the skin, is a distressing ailment that millions of people around the world suffer from. Char...

What the COSENTYX TV commercial - Enough is about.

COSENTYX TV commercial - Enough

In the COSENTYX TV spot titled 'Enough,' which features veteran singer Cyndi Lauper, the aim is to raise awareness about psoriasis, a common autoimmune condition that can affect the skin, nails, and even joints, causing redness, flaking, and inflammation.

The commercial begins with Cyndi Lauper walking towards the camera while singing a new version of her hit song "True Colors." The screen fades to an image of Lauper's skin with inflamed, red patches. The singer goes on to talk about her struggle with psoriasis, and how it affected her sense of self-worth and confidence.

Throughout the commercial, imagery of women of various ages and backgrounds demonstrate the frustration and challenges of living with psoriasis, but ultimately, it's a message of hope and resilience.

The ad goes on to showcase COSENTYX, a prescription treatment that is designed to target one of the underlying causes of psoriasis, helping to reduce inflammation, clear up skin, and provide relief to those living with the condition.

The goal of the commercial is to create awareness about psoriasis and show that individuals with the condition don't have to suffer in silence. With proper care and treatment, they can enjoy life and feel comfortable in their own skin.

In summary, the COSENTYX TV Spot, 'Enough' Featuring Cyndi Lauper aims to raise awareness of psoriasis and how it can impact one's life. The ad emphasizes the message of hope and resilience while showcasing COSENTYX as a possible solution for those living with the condition.

COSENTYX TV commercial - Enough produced for COSENTYX (Psoriasis) was first shown on television on December 16, 2021.

Frequently Asked Questions about cosentyx tv spot, 'enough' featuring cyndi lauper

Musician Cyndi Lauper was afraid to show her skin and speaks about how painful her psoriasis was. With the help of Cosentyx, she's been clear for over four years and doesn't really think about her skin condition anymore.

Real COSENTYX users like Lauralee, Gary and Cyndi Lauper describe how they look and feel since using COSENTYX for their psoriasis. They encourage you to review the side effects and consult with a dermatologist if you think COSENTYX is for you.

Lauper was in a relationship from 1982 to 1988 with her then manager, Dave Wolff and has been married to actor David Thornton since 1991. They have one son, born on November 19, 1997. She has openly discussed her psoriasis, including in advertisements for Cosentyx.

COSENTYX TV Spot, 'Enough' Featuring Cyndi Lauper.

Bottoms of feet. More than half of people on COSENTYX were clear or almost clear on their scalp as early as 12 weeks compared to 6% taking placebo. Nail psoriasis improved by more than 46% in people receiving COSENTYX compared to an improvement of about 12% in people receiving placebo at week 16.

The list (or wholesale) price for COSENTYX, as of January 2023 is $6,924.26 a month for either 150-mg or 300-mg dose strength self-injection packages. The list price may not reflect the price paid by patients; most patients with prescription coverage will pay less. A month is defined as once every 4 weeks.

COSENTYX is designed to target and block IL-17A, which is believed to play a role in inflammation that causes psoriasis plaques and joint pain in people with psoriatic arthritis.

Development timeline for Cosentyx

DateArticle
Jan 21, 2015Approval FDA Approves Cosentyx (secukinumab) for Plaque Psoriasis
Nov 10, 2014Novartis to present first IL-17A Phase III data for AIN457 (secukinumab) in Psoriatic Arthritis and Ankylosing Spondylitis

The list (or wholesale) price for COSENTYX, as of January 2023 is $6,924.26 a month for either 150-mg or 300-mg dose strength self-injection packages. The list price may not reflect the price paid by patients; most patients with prescription coverage will pay less. A month is defined as once every 4 weeks.

Carolyn Dante is the girl belly dancing in the pink T-shirt who appeared in the Humira commercial, "Body of Proof, Drums" released on January 19th, 2021.

Secukinumab is a drug that reduces the signs and symptoms of psoriatic arthritis, ankylosing spondylitis, and psoriasis. Secukinumab is commonly known as Cosentyx®.

Real-World Data Suggest Long-Term Treatment With Secukinumab Is Safe, Effective. Findings are based on a retrospective, multicenter study carried out in Spain. New research details the long-term safety and efficacy of secukinumab in bio-naïve patients with moderate to severe cutaneous psoriasis.

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Agenices of the COSENTYX TV Spot, 'Enough' Featuring Cyndi Lauper

COSENTYX TV commercial - Enough
Starcom

Starcom is a world-renowned media communications agency that specializes in harnessing the power of media , technology, and data to create engaging and effective advertising campaigns. The company was...

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COSENTYX (Psoriasis) COSENTYX
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