2023 BMW i7 TV Spot, 'The Symbol of Culture' Song by KrisSweden [T2]

since 1973 all advertising for BMW automobiles and motorcycles has featured the slogan “Sheer driving pleasure” still used today?

BMW's New Ad Slogan Is 'Designed For Driving Pleasure': Video. From the original 'The Ultimate Driving Machine' and more recent 'Sheer Driving Pleasure' and 'JOY' advertising campaigns, the slogans and taglines BMW has come up with have been some of the most memorable in the industry.

The BMW slogan “Sheer Driving Pleasure” has evolved over the years from various brand claims in German. The term “pleasure” first appeared in the 1930s in BMW ads.

What is a tagline? In the context of branding, a tagline is a memorable motto or phrase that's designed to serve as a permanent expression of your company's greater purpose and mission.

The first key to the meaning of the BMW logo are its colors: white and blue are the colors of the State of Bavaria in Germany, home of BMW. A 1929 BMW ad depicts the BMW emblem, complete with the four colored quadrants, in a spinning airplane propeller.

Almost every car is marketed as a pleasure to drive. It is also treated as the single most important characteristic of each car in test runs in the motor press. In both these contexts the definition of driving pleasure focuses on engine power, speed and driveability.

It originated in 1916 as Bayerische Flugzeug-Werke, a builder of aircraft engines, but assumed the name Bayerische Motoren Werke in July 1917 and began producing motorcycles in the 1920s. BMW entered the automobile business in 1928. The company's R32 motorcycle set a world speed record that was not broken until 1937.

The first key to the meaning of the BMW logo are its colors: white and blue are the colors of the State of Bavaria in Germany, home of BMW. A 1929 BMW ad depicts the BMW emblem, complete with the four colored quadrants, in a spinning airplane propeller.

since 1973 all advertising for BMW automobiles and motorcycles has featured the slogan “Sheer driving pleasure” still used today?

A tagline is a phrase that highlights what a business does, emphasizes a value or specific message, and/or clarifies a brand's mission. You can think of taglines as a brand's mission statement condensed into a few words. It can be an important part of your brand's identity.

Wherever a Mercedes-Benz turns up, the logo alone is enough to cause a stir. That's because the iconic 3-point star Mercedes-Benz logo is one of the most recognizable in the world.