What the Foster Grant Readers TV commercial - Menu is about.
Foster Grant Readers, the well-known eyewear company has come up with a new TV spot featuring the famous celebrity Brooke Shields. The TV spot titled 'Menu' shows Brooke Shields as a diner who chooses to wear Foster Grant Readers' eye frames to read the menu card.
The TV spot starts by showcasing Brooke Shields enjoying her meal at a restaurant. As she browses the menu, she brings out her Foster Grant Readers from her purse to read the menu card. The TV spot then zooms in on the Foster Grant Readers frame, showcasing the style and quality of the glasses.
The style of the glasses is a real standout feature of this TV spot with an emphasis on the fit and modern design. It highlights innovative technology that improves visual clarity and reduces headaches caused by digital screens. The glasses are available in a range of styles and magnifications to suit the requirements of different individuals.
Brooke Shields' presence in the TV spot adds to the credibility of the brand, giving the impression that even she trusts Foster Grant Readers for her reading needs.
The TV spot is an excellent demonstration of how Foster Grant Readers is a reliable and fashionable accessory to have for individuals who use reading glasses. With Brooke Shields as the brand ambassador, the TV spot has effectively conveyed the message that Foster Grant Readers is the ideal eyewear choice for individuals who require vision aid while retaining their sense of style.
Foster Grant Readers TV commercial - Menu produced for
Foster Grant
was first shown on television on March 16, 2014.
Frequently Asked Questions about foster grant readers tv spot, 'menu' featuring brooke shields
Calvin Klein is reminiscing about his iconic ads featuring '80s "It Girl" Brooke Shields. The actress-supermodel was 15 years old when the campaign first launched and fresh off two hit films, The Blue Lagoon and Pretty Baby.
Biographical History
Foster Grant was an American plastics molding and manufacturing firm specializing in eyewear. Originally founded in 1919 by Sam Foster to produce ladies hair accessories, the first piece of eyewear sold in 1929 at the Woolworth in Atlantic City.
Foster Grant, or FosterGrant, is an American brand of eyewear founded by Sam Foster in 1919. The Foster Grant brand is a subsidiary company of FGX International, a consumer goods wholesaler with headquarters in Smithfield, Rhode Island, which has been owned by Essilor, today EssilorLuxottica, since 2010.
They were using literary references and historic references,” Shields said as Colbert showed a picture from one of the ads that ran when she was 14 years old. “In one of the commercials I said, 'Do you want to know what comes between me and my Calvins? ' Then I would look into the camera and say, 'Nothing. '”
Shields and Jackson became friends in 1981, when she was 13 and he was 20, and they frequently attended awards shows as each other's dates.
Now, back from bankruptcy and under new ownership, the company plans to resurrect its famous copy this spring. But instead of celebrities lurking behind their Foster Grants, the $2 million campaign from the Raboy Stoner ad agency will show ordinary folk made extraordinarily glamorous by their shades.
Who's That Behind Those Foster Grants®
That star power led Foster Grant to launch its iconic "Who's That Behind Those Foster Grants®" advertising campaign, which went on to become one of the world's most well-known slogans and was recognized in Ad Age's "Top 100 Campaigns of the 20th Century."
Foster Grant products were made in Leominster, Mass., and assembled in Mexico. The company`s distribution center is in Tucson. Russell said sunglasses accounted for 75 percent of Foster Grant`s business, reading glasses 15 percent and technical products 10 percent.
In addition to the issue of child prostitution, the scenes involving a nude 12-year-old Brooke Shields were controversial. The BBFC originally censored two scenes for the film's cinema release in the UK to remove nudity, but the uncut version was released on DVD in 2006.
Shields said everything they did had an innuendo but the goal was to sell jeans, that the phrase was something she said all the time but didn't have any sexual nature to it. Nevertheless, she received a lot of backlash with some networks banning it altogether. “We got banned,” Shields said. “I was deemed inappropriate.
1. Macaulay Culkin. Most Michael Jackson fans are well aware that the pop superstar shared a special bond with Macaulay Culkin. The child actor was even given the honour of being godfather to Jackson's daughter, Paris.
Shields attended Jackson's public memorial service, which was held at the Staples Centre in LA. She delivered a eulogy and described their relationship as “the most natural and easiest of friendships”.