What the BP TV commercial - Unpredictable is about.

The BP TV spot titled 'Unpredictable' is an advertisement that highlights the importance of being prepared for unexpected events. The ad begins with a peaceful view of the ocean, with BP's drilling platform in the distance. The narrator explains that the sea can be unpredictable and that even with advanced technology, it can be challenging to anticipate what will happen next.

As the camera zooms in on the drilling platform, the ad shows how BP prepares for the unexpected by investing in safety measures, equipment, and personnel. The ad then shifts to several shots of BP employees monitoring the drilling process, wearing safety gear, and performing safety checks. The narrator emphasizes that BP takes safety seriously, with the intention of safeguarding the people and the environment.

The ad ends with visuals of the ocean and the drilling platform, and the tagline "BP, above and beyond," highlighting the company's commitment to operational excellence and safety.

Overall, the BP TV spot conveys the message that safety is a top priority for the company, and it is willing to invest time, effort, and money to ensure that its employees and the environment remain protected. It is an excellent example of how companies can use advertising to build trust with their customers by highlighting their values and priorities.

BP TV commercial - Unpredictable produced for BP was first shown on television on September 11, 2019.