What the Progressive TV commercial - Bake Sale is about.

Title: Progressive TV Spot, 'Bake Sale'

Introduction:In the world of advertising, some commercials come and go without leaving a lasting impression. But every now and then, an advertisement comes along that captures the attention of viewers and becomes a memorable part of popular culture. One such commercial is the Progressive TV spot titled 'Bake Sale'. With its unique blend of humor, relatability, and creativity, this commercial has become a fan favorite.

Synopsis:The 'Bake Sale' commercial, created by the ad agency Arnold Worldwide for Progressive Insurance, takes a lighthearted approach to highlight the company's services. The commercial opens with a bustling bake sale, featuring tables adorned with colorful homemade treats. The scene is reminiscent of a classic school fundraiser, complete with eager children and doting parents.

As the camera pans across the scene, we see a young girl selling lemonade at her stand. Suddenly, a man approaches her and asks if the lemonade is made with real lemons. In a deadpan tone, the girl replies that it is indeed made with real lemons, setting the stage for the humorous tone of the commercial.

The camera then shifts to another stand nearby, where a woman is selling homemade cupcakes. A customer approaches and asks if the cupcakes are gluten-free. With a mischievous grin, the woman replies, "Gluten? Oh, no, there's plenty of gluten. We have tons of gluten."

At this point, viewers might start to wonder where these humorous interactions are leading. The answer becomes clear when the camera zooms out to reveal the Progressive Insurance booth, overflowing with representatives ready to assist customers. The commercial skillfully juxtaposes the light-hearted bake sale atmosphere with the seriousness of insurance needs.

The voiceover then delivers the clever tagline: "At Progressive, we love your bake sale. Now protect it with Progressive." This line reinforces the message that Progressive Insurance understands the importance of protecting the things people value, whether it's a bake sale or something more significant.

Conclusion:Progressive's 'Bake Sale' commercial stands out among its competitors for its memorable humor, relatability, and creative messaging. By using a relatable scenario like a bake sale and infusing it with humor, the commercial effectively captures the audience's attention and delivers its message with impact.

The success of this commercial lies in its ability to highlight Progressive Insurance's services in a way that engages viewers and leaves a lasting impression. It reminds us that even in seemingly ordinary moments, insurance can play a vital role in protecting our cherished aspects of life. 'Bake Sale' has become a beloved Progressive TV spot, proving that a clever and well-executed advertisement can strike a chord with audiences and become a slice of advertising history.

Progressive TV commercial - Bake Sale produced for Progressive was first shown on television on January 19, 2014.