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Progressive TV commercial - Bake Sale
Progressive

Progressive is an insurance company that offers a wide range of insurance services to individuals and businesses. Founded in 1937, Progressive has grown to become one of the largest and most recogniza...

What the Progressive TV commercial - Bake Sale is about.

Progressive TV commercial - Bake Sale

Title: Progressive TV Spot, 'Bake Sale'

Introduction:In the world of advertising, some commercials come and go without leaving a lasting impression. But every now and then, an advertisement comes along that captures the attention of viewers and becomes a memorable part of popular culture. One such commercial is the Progressive TV spot titled 'Bake Sale'. With its unique blend of humor, relatability, and creativity, this commercial has become a fan favorite.

Synopsis:The 'Bake Sale' commercial, created by the ad agency Arnold Worldwide for Progressive Insurance, takes a lighthearted approach to highlight the company's services. The commercial opens with a bustling bake sale, featuring tables adorned with colorful homemade treats. The scene is reminiscent of a classic school fundraiser, complete with eager children and doting parents.

As the camera pans across the scene, we see a young girl selling lemonade at her stand. Suddenly, a man approaches her and asks if the lemonade is made with real lemons. In a deadpan tone, the girl replies that it is indeed made with real lemons, setting the stage for the humorous tone of the commercial.

The camera then shifts to another stand nearby, where a woman is selling homemade cupcakes. A customer approaches and asks if the cupcakes are gluten-free. With a mischievous grin, the woman replies, "Gluten? Oh, no, there's plenty of gluten. We have tons of gluten."

At this point, viewers might start to wonder where these humorous interactions are leading. The answer becomes clear when the camera zooms out to reveal the Progressive Insurance booth, overflowing with representatives ready to assist customers. The commercial skillfully juxtaposes the light-hearted bake sale atmosphere with the seriousness of insurance needs.

The voiceover then delivers the clever tagline: "At Progressive, we love your bake sale. Now protect it with Progressive." This line reinforces the message that Progressive Insurance understands the importance of protecting the things people value, whether it's a bake sale or something more significant.

Conclusion:Progressive's 'Bake Sale' commercial stands out among its competitors for its memorable humor, relatability, and creative messaging. By using a relatable scenario like a bake sale and infusing it with humor, the commercial effectively captures the audience's attention and delivers its message with impact.

The success of this commercial lies in its ability to highlight Progressive Insurance's services in a way that engages viewers and leaves a lasting impression. It reminds us that even in seemingly ordinary moments, insurance can play a vital role in protecting our cherished aspects of life. 'Bake Sale' has become a beloved Progressive TV spot, proving that a clever and well-executed advertisement can strike a chord with audiences and become a slice of advertising history.

Progressive TV commercial - Bake Sale produced for Progressive was first shown on television on January 19, 2014.

Frequently Asked Questions about progressive tv spot, 'bake sale'

Arnold Worldwide Since developing the wildly popular Dr. Rick character with his colleagues at Arnold Worldwide, Mike Sullivan has been named to AdWeek's Creative 100 list. “It all started with what we call the 'parentamorphosis' campaign.

According to reports, Courtney, who plays Flo in Progressive, earns $1 million each year for her role. Only a few other performers who appear in commercials get as much money as this.

Stephanie Courtney
Alma materBinghamton University (BA)
Occupation(s)Actress, comedian
Years active1998–present
Known forPortraying Flo in Progressive Insurance ads

Get to know the characters who make up our insurance team.

  • Flo. Flo is your always upbeat insurance expert with a love for ice cream and tacos.
  • Jamie. Flo's confident coworker, Jamie is full of surprises as he strives to help you get great coverage and prices.
  • Alan.
  • Mara.
  • Rodney.

Progressive Marketing is a result-driven B2B marketing agency that is designed to help brands get quick and substantial ROI, and evolve in a way that lets the right buyers connect with the right businesses.

favoring or advocating progress, change, improvement, or reform, as opposed to wishing to maintain things as they are, especially in political matters: a progressive mayor.

When you receive a single lump sum as payment for a commercial, it is known as a TV or internet commercial buyout. You will receive residual payments on a regular basis in the majority of SAG-AFTRA jobs. Residuals mean that you get paid every time your commercial airs!

Flo (Progressive Insurance)

Flo
Flo, as portrayed by actress Stephanie Courtney
First appearance2008
Created byArnold Worldwide
Portrayed byStephanie Courtney

actor Bill Glass As of February 9, 2021, Dr. Rick, who is portrayed by actor Bill Glass, has appeared in six commercials for Progressive. In 2021, Progressive released a book titled Dr.

Between 1989 and 1998, actor Reginald VelJohnson brought the heart and the laughs to our television screens on a weekly basis, playing Carl Winslow on the beloved sitcom Family Matters. These 25 years later, VelJohnson is back on TV in the form of new “TV Dad” commercials for Progressive Insurance.

actor Bill Glass As of February 9, 2021, Dr. Rick, who is portrayed by actor Bill Glass, has appeared in six commercials for Progressive. In 2021, Progressive released a book titled Dr. Rick Will See You Now.

Progressivism holds that it is possible to improve human societies through political reform. As a political movement, progressivism seeks to advance the human condition through social reform based on purported advancements in science, technology, economic development, and social organization.

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Actors

Actors who starred in Progressive TV Spot, 'Bake Sale'

Aubrey K. Miller photo
Jovan Armand photo
Luke Vanek photo
Stephanie Courtney photo
Agenices

Agenices of the Progressive TV Spot, 'Bake Sale'

Progressive TV commercial - Bake Sale
Arnold

Arnold is a multinational corporation that specializes in a wide range of products such as consumer goods, electronics, and industrial equipment. It is headquartered in New York City and has operation...

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