Progresso Soup is a well-known American brand of canned soup that has been on the market for over 100 years. The company is headquartered in Minneapolis, Minnesota, and is a subsidiary of General Mill...
The Progresso Soup TV Spot, 'Muse' is a heartwarming advertisement that features a woman discovering creativity and inspiration through the nourishing comfort of Progresso soup. The commercial opens up to a scene of a creative writer seated at her desk, struggling to find inspiration for her next masterpiece. Her blank paper staring back at her with a mocking emptiness that only fuels her frustration.
Just as she throws up her arms in exasperation, she hears the familiar sound of the microwave dinging. She gets up and walks to the kitchen, where she spots a can of Progresso soup sitting on the counter. She grabs it and pops it into the microwave, the steam and aroma of the soup filling the kitchen.
As she sits down to enjoy her soup, she begins to feel invigorated, the warmth from the soup permeating her soul. The writer begins to scribble frantically, lost in her own thoughts and ideas. The soup has suddenly sparked a new wave of creativity.
The commercial cleverly portrays Progresso soup as more than just another meal; it is a source of comfort and inspiration that nourishes the body and soul. The spot beautifully captures the connection between food and creativity, a fundamental aspect of human life that often goes underestimated.
Overall, Progresso Soup TV Spot, 'Muse' is a moving and engaging advertisement that effectively showcases the comfort and inspiration that one can find in a warm bowl of soup.
Progresso Soup TV commercial - Muse produced for Progresso Soup was first shown on television on September 29, 2019.
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