About Philips NorelcoPhilips Norelco is a brand of electric shavers and grooming products owned by Philips, a Dutch multinational technology company. The brand is focused on providing men with persona...
Philips Norelco, the well-known electric razor brand, recently released a TV spot featuring the iconic song "It's Your Thing" by The Isley Brothers. The ad, titled "Not Another One", features a montage of men using the Philips Norelco shaver for various grooming needs, such as trimming a beard, shaving a head, and sculpting a mustache.
As the upbeat funk tune plays in the background, the men appear to be enjoying their grooming routine with the Philips Norelco razor, showing off their fresh and clean look. As the ad concludes, the tagline "Another day, another look" appears on the screen, highlighting the versatility of the Norelco electric shaver.
The TV spot highlights how the Philips Norelco razor can help men achieve a personalized and versatile look to suit their daily needs. The choice of the lively and dynamic song by The Isley Brothers adds an extra layer of energy and appeal to the ad, making it stand out from other generic grooming commercials.
Overall, the Philips Norelco "Not Another One" TV spot is a great example of how music can play an important role in creating impactful advertising campaigns. By using a recognizable and engaging song, the ad captures the essence of the brand and encourages men to feel confident in their grooming routine.
Philips Norelco TV Spot., Not Another One produced for Philips Norelco was first shown on television on November 27, 2018.
"It's Your Thing" by The Isley Brothers
"It's Your Thing" is a funk single by The Isley Brothers , released in 1969. The song was a response to Motown chief Berry Gordy's demanding hold on his artists after the Isley Brothers left the label. "It's Your Thing" became a huge hit, reaching number one on the R&B charts and number two on the Pop charts. The song's lyrics are about letting a girl know that she is free to spread her love around , as long as he gets some of it too.
The Isley Brothers released the album "It's Our Thing" in April 1969, which included "It's Your Thing" along with other hits. The album was released on their own T-Neck Records imprint.
"It's Your Thing" has been covered and sampled by many artists over the years, and is considered a classic in the funk and R&B genres.
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