PEPSI® TEASES FOOTBALL FILM STARRING ICONS LEO MESSI, PAUL POGBA AND RONALDINHO, IN CELEBRATION OF NEW INTERNATIONAL BRAND CAMPAIGN 'THIRSTY FOR MORE'

Cindy Crawford Cindy Crawford is once again re-creating her iconic Pepsi ad - but this time, there's a twist. The supermodel was back in her white tank top and denim, with full luscious hair and getting out of a car in slow motion for a new commercial.

Last November, Messi and Cristiano Ronaldo went viral for their joint Louis Vuitton ad (where they played chess on top of LV monogram luggage) that was unveiled just before the World Cup. Fans were eating it up and it remains the fourth highest liked photo ever on Instagram.

Announced commercials for the 2023 broadcast so far feature the likes of Bryan Cranston and Aaron Paul reprising their “Breaking Bad” roles; Alicia Silverstone doing the same for “Clueless;” and a cadre of other recognizable faces, from Jon Hamm and Brie Larson to Diddy.

Ben Stiller is back as Derek Zoolander! The actor, 57, reprises his iconic Zoolander role in a new Super Bowl 2023 commercial for Pepsi Zero Sugar above.

The Horizons Never End campaign is Messi's second outing as an LV ambassador after the now iconic billboard that showed him playing chess with great rival Cristiano Ronaldo, which was released to coincide with the Qatar World Cup last year.

Actress Deepika Padukone presented the 2022 FIFA World Cup trophy on Sunday in Qatar, wearing bespoke Louis Vuitton. In honor of this year's World Cup, where Argentina won and Lionel Messi brought home a World Cup for his country after 26 years, she wore a bespoke Louis Vuitton look.

Celebrity Brand Endorsement, What Else? George Clooney made an estimated $40 million endorsing Nespresso, while Beyoncé signed a multi-year contract with Pepsi worth $50 million, making the $26 million deal that Taylor Swift signed with Coca-Cola in 2013 look … a little flat.

According to Forbes contributor Steve Olenski, celebrity endorsement helps increase sales in the short term and brand awareness in the long term. Celebrity marketing is also very effective to mark a major change for a brand, like the introduction of a new product, market expansion, or brand repositioning.

Two new Zoolander spots, a :15 second and full :30 in which Derek puts his own twist on the pronunciation of Pepsi Zero Sugar. 15 second cuts of the original "Great Acting or Great Taste" spots featuring Ben Stiller and Steve Martin. A new :30 second spot, "Hot Can," featuring Ben Stiller.

There's a Better Way to Measure TV & Streaming Ad ROI Pepsi Zero Sugar teases its appearance in this year's Big Game with a glimpse at the puzzling dynamic of the spot's two lead actors: Ben Stiller and Steve Martin.

LE SSERAFIM join a stacked lineup of Louis Vuitton ambassadors, including Stray Kids band member Felix, who recently joined forces with the brand; BTS's J-Hope; style superstar Zendaya; and model and actor Hoyeon, among many others.