Sarah McLachlan stars in the Busch Super Bowl commercial for 2023, with a theme of "shelter." The ad pokes fun at the use of McLachlan's song "Angel" in heartbreaking ASPCA commercials for shelter animals.

$7 million In 2023, a 30-second Super Bowl commercial costs a record-high average of $7 million, according to Forbes. In 2022, a 30-second commercial slot during the Super Bowl was $6.5 million, which was an increase from the $5.5 million asked for in 2021.

He's in ads for State Farm, Hy-Vee, Pfizer and now Experian, which bills itself as a “global information services company.“ There are two versions of the commercial that are currently airing, often during football games.

Super Bowl LVII will take place February 12 at State Farm Stadium in Glendale, Arizona, and brands are gearing up for advertising's biggest night.

• DoorDash.
• E*TRADE.
• Peacock.
• The Farmer's Dog.
• NFL.
• Booking.com.
• Priceline.
• e.l.f Cosmetics.

State Farm Stadium in February 2023, shortly before Super Bowl LVII. The official logo was unveiled on February 14, 2022; it follows the updated logo template introduced by Super Bowl LVI, with imagery of a sunset resembling Arizona's state flag behind a desert canyon to reflect the landscapes of the host region.

Most of this year's advertisements sold for between $6 million and $7 million for a 30-second spot. Fox said it raked in a record amount of Super Bowl ad revenue this year. Alcohol brands were big advertisers Sunday night, including spots from Anheuser Busch, Heineken, Diageo, Remy Martin and Molson Coors.

According to data from the National Retail Federation, Super Bowl is expected to generate over $16.5 billion in consumer spending nationwide. The average fan will spend about $85.36 on food, drinks, decorations and other merchandise to celebrate the game -- inflation is also in play as, last year, that number was $79.

The NFL contributes from $5,000 to $7,000 per ring for up to 150 rings per team, with any additional costs being borne by the team. The final cost usually comes in at between $30k and $50k per ring. Several high-profile players have sold their rings, either through necessity or for charity.

Under his current contract, Kelce has an average annual salary of roughly $14.3 million. This upcoming season, his $11.25 million base salary will rank as the 54th-highest in the NFL, according to Vanity Fair.

Current Contract In 2023, Kelce will earn a base salary of $11,250,000 and a workout bonus of $250,000, while carrying a cap hit of $14,801,667 and a dead cap value of $19,155,000. Contract Notes: $20.75M guaranteed at signing (2020 salary + 2021 salary + 2021 roster bonus)

Several major brands, including Budweiser, Coca-Cola, Doritos, GoDaddy, Master Lock, and Tide have been well known for making repeated appearances during the Super Bowl. The prominence of airing a commercial during the Super Bowl has carried an increasingly high price.

Budweiser remains the king of Super Bowl ads Amazon's Super Bowl success notwithstanding, Budweiser remains the company that has spent the most on Super Bowl commercials, allocating a total of 470.5 million dollars on Super Bowl ads between the first Big Game in 1967 and Super Bowl LIV in 2020.