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Hanes Originals TV commercial - The Invention of Comfort: Corset
Hanes

Hanes is a well-known company that specializes in manufacturing and retailing various products, primarily in the apparel industry. The company has a strong reputation for providing exceptional custome...

What the Hanes Originals TV commercial - The Invention of Comfort: Corset is about.

Hanes Originals TV commercial - The Invention of Comfort: Corset

Hanes Originals is a well-known brand that has been manufacturing clothing for many years. One of their most popular products is their line of comfortable undergarments. The company recently released a TV spot titled 'The Invention of Comfort: Corset' Song by Blondie. This commercial showcases the evolution of undergarments from restrictive corsets to modern-day comfortable undergarments.

The commercial starts with a woman wearing a corset, struggling to move and breathe as she goes about her daily routine. She is then transported to modern times, where she is wearing a Hanes Originals undergarment that is comfortable and allows her to move freely. The song 'Heart of Glass' by Blondie plays throughout the commercial, adding to the upbeat and empowering feel.

The TV spot effectively showcases the difference between traditional corsets and modern undergarments. The Hanes Originals undergarment is shown as a comfortable and freeing alternative to the restrictive and uncomfortable corset. The commercial also highlights the brand's commitment to quality and comfort, which has kept them at the forefront of the apparel industry.

Overall, the Hanes Originals TV Spot, 'The Invention of Comfort: Corset' Song by Blondie is an engaging and creative advertisement that effectively showcases the brand's products. The catchy song, combined with the creative concept, makes for a memorable and impactful commercial that showcases the evolution of comfort in undergarments.

Hanes Originals TV commercial - The Invention of Comfort: Corset produced for Hanes was first shown on television on April 12, 2023.

Song from commercial Hanes Originals TV Spot, 'The Invention of Comfort: Corset' Song by Blondie

"Heart of Glass" by Blondie

"Heart of Glass" is a song by the American new wave band Blondie ), written by lead singer Debbie Harry and guitarist Chris Stein ). It was released in 1979 as the lead single from their album "Parallel Lines" and became one of the band's biggest hits.

Lyrics and Meaning

The song's lyrics are about lost love and heartbreak. According to Debbie Harry, the lyrics were not about anyone in particular, but rather a general expression of the feeling of heartbreak. The song was originally titled "The Disco Song" as it was originally written as a disco track, but the band later changed it to "Heart of Glass" to better reflect the song's themes.

Musical Style and Impact

"Heart of Glass" is known for its distinctive blend of disco and new wave music. It became one of Blondie's most successful songs, reaching number one in several countries, including the United States, the United Kingdom, and Australia. The song's popularity helped to establish Blondie as one of the leading bands of the new wave era.

The Story Behind the Song

The song's creation was a bit of a journey. It was originally written as a disco track, but was later rearranged as a pop song with a more new wave sound. The band also faced some technical challenges in recording the song due to the use of a new drum machine, which required them to record the song in short sections and then splice them together.

Conclusion

"Heart of Glass" is a classic song that has stood the test of time. Its blend of disco and new wave music, combined with its themes of heartbreak and lost love, have made it a beloved track that continues to resonate with audiences today.

Frequently Asked Questions about hanes originals tv spot, 'the invention of comfort: corset' song by blondie

Heart of Glass. As the level of discomfort reaches a breaking point, one member of the audience flees to a separate room to strip down to his red Hanes underwear and dance alone to Blondie's hit single, “Heart of Glass.” The door to the private chamber is eventually opened by accident, revealing himself to the audience in a moment ...

The advertising spots support Hanes Originals, the largest cross-category collection in Hanes' nearly 125-year-old history. “Make Yourself Comfortable” injects an adventurous, youthful and fresh take on comfort, while honoring the 1901 origin story and the notion that Hanes invented comfort.

Blondie's 'Heart of Glass' backs a lavish and fanciful reimagining of the underwear maker's origin story.

From 1992 to 1999, the brand's main slogan was "Just wait'll we get our Hanes on you." The slogan was revived in 2005, with celebrity endorsements including Michael Jordan, Matthew Perry and Marisa Tomei, as "Look who we've got our Hanes on now."

Hanesbrands's mission statement is "Delivering superior returns to our shareholders by leveraging our strong brands, innovative products, low-cost operating structure and optimized cash flow to build leading share across brick & mortar and digital channels."

HanesBrands is proud of its strong reputation for corporate social responsibility - conducting business around the world in a highly ethical and responsible manner.

actor Tony Cavalero A year ago, Hans traveled the world to find “ball-ance” within his underwear. Now, the character played by “The Righteous Gemstones” actor Tony Cavalero is back to relieve the heat building up within athletes' pouches.

Transitions Optical TV Spot, 'A Good Feeling: Xtractive' Song by Pigeon John.

HanesBrands makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company's other iconic brands are Hanes, the leading basic apparel brand in the United States; and Champion, an innovator at the intersection of lifestyle and athletic apparel.

In 1902 Pleasant Henderson Hanes joined with his sons (Pleasant Huber and William Marvin) to set up the P. H. Hanes Knitting Company to make men's and boy's underwear. Shamrock was renamed Hanes Hosiery Mills in 1910 and soon became recognized as the world's largest producer of women's seamless nylon hosiery.

While your vision explains where your business is going, and your mission talks about what you're doing to get there, your values are all about how you're going to operate and act along the way. For example, Patagonia's brand values are: Build the best product. Cause no unnecessary harm.

When a company has a social mission, it communicates to customers, employees and stakeholders the values that drive it. Customers feel like they make a difference when they purchase from the company. Employees know their work is contributing to certain causes.

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Agenices

Agenices of the Hanes Originals TV Spot, 'The Invention of Comfort: Corset' Song by Blondie

Hanes Originals TV commercial - The Invention of Comfort: Corset
Elevate Studios

Elevate Studios is a creative agency that specializes in providing cutting-edge branding, web design, and digital marketing services. The company was founded in 2010 and has since served numerous clie...

Hanes Originals TV commercial - The Invention of Comfort: Corset
Spark Foundry

Spark Foundry is a global media agency that specializes in data-driven advertising solutions that drive business results. The company has a rich history, having been founded in 2018 as a rebranding of...

Hanes Originals TV commercial - The Invention of Comfort: Corset
The Martin Agency

The Martin Agency is a full-service advertising agency based in Richmond, Virginia, United States. The company was founded in 1965 by David Martin and has since grown to become one of the leading adve...

Products

Products Advertised

Hanes Originals Comfort Flex Fit Contour Wireless Rib Bralette
Hanes Originals Cooling Boyshort Panty
Hanes Originals Hipster Underwear
Hanes Originals Seamless Rib Bikini Underwear
Hanes Originals Triangle Bralette
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