2012 In 2012, Twix launched the "Pick a Side" campaign. The advertising campaign introduced a rivalry between the two "sides" of the Twix bar. Each Twix bar was given its own distinct packaging, being labelled as either a "Right Twix" or a "Left Twix", although both sides are identical.

There is a very thin layer of chocolate between the biscuit and the caramel. Twix bars are typically packaged in pairs. Twix was first produced in the UK in 1967, and introduced in the United States in 1979.

The "history" behind the Left Twix and Right Twix is chronicled on the candy's website, telling the story of two brothers who were collaborators-turned-rivals, splitting the candy they once developed together into two factories, creating Left Twix and Right Twix separately.

shortbread cookie What is the crunchy thing in a Twix bar? The crunchy part in a homemade Twix bar recipe is a shortbread cookie! It's the perfect balance and texture to the offset the sweet chocolate and gooey caramel.

“It's short for 'twin sticks,'” they explained. Twix bar fans couldn't believe what the name stands for. Getty Images. The candy comes with two sticks of shortbread and caramel covered in chocolate.

To put it simply: Are left and right Twix different? The simple answer is no. One reason for a perceived difference is the clever ad campaign Twix uses asking if you're a right Twix or a left Twix. People love grouping themselves into different categories, so why not give people the choice between two identical things?

According to the packaging, one crucial difference is in the application of the caramel: It "flows" onto the right Twix and "cascades" onto the left Twix.

Mars Introduction. One of the largest privately owned companies in the country, Mars is responsible for many of the candy, gum, and pet food brands you see at the grocery store, like Wrigley's, M&Ms, Twix, and Pedigree.

Right Twix, they say, “features chewy caramel on crisp cookie, cloaked in velvety chocolate” whereas the left bar is “smooth caramel on crunchy cookie, enveloped in creamy chocolate.”

The concept of left and right Twix bars is part of a marketing campaign created by the Twix brand. The idea is to create the illusion of choice and to make consumers feel like they have a preference between the two sides. However, the truth is that both bars are identical in taste, texture, and ingredients.

The concept of left and right Twix bars is part of a marketing campaign created by the Twix brand. The idea is to create the illusion of choice and to make consumers feel like they have a preference between the two sides. However, the truth is that both bars are identical in taste, texture, and ingredients.

Geography and the Twix Candy Bar The Twix chocolate bar was first released in the United Kingdom. Before it came to the United States, Twix was named the "Raider" candy bar. This name was used all throughout Europe until 1991 when Mars, Inc.