PepsiCo, Inc., commonly known as Pepsi, is a multinational food and beverage corporation headquartered in Purchase, New York. Founded in 1898 by Caleb Bradham, Pepsi has since become one of the world'...
The Pepsi TV Commercial 'Close Encounters' is a memorable and exciting advertisement that aired in 1996. The commercial follows a group of teenagers driving through the desert at night. As they listen to the radio, they hear a news bulletin reporting a UFO sighting in the area. Suddenly, they spot a bright light in the distance, and they realize that they are being chased by a spaceship.
As they try to escape the alien spacecraft, they discover that the aliens are not interested in them but are instead trying to grab a can of Pepsi from their trunk. The teenagers toss the Pepsi can to the aliens, and they fly off into the night sky, leaving the teenagers in disbelief and excitement.
The commercial is a fun and playful homage to the classic science fiction film 'Close Encounters of the Third Kind.' The adventurous and high-spirited tone of the commercial perfectly captures the youthful energy of Pepsi's target audience.
'Close Encounters' became a popular and beloved advertisement, with its humorous and unexpected twist ending making it a standout in the sea of commercials that aired during the time. The tagline, 'Nothing else is a Pepsi,' further solidified Pepsi's position as a dynamic and engaging brand.
Overall, the Pepsi TV Commercial 'Close Encounters' is a classic and memorable advertisement that perfectly encapsulates Pepsi's fun and adventurous brand identity.
Pepsi TV Commercial Close Encounters produced for Pepsi was first shown on television on October 15, 2012.
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