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Advertisers of the Pepsi TV Commercial 'Close Encounters'

Pepsi TV Commercial Close Encounters
Pepsi

PepsiCo, Inc., commonly known as Pepsi, is a multinational food and beverage corporation headquartered in Purchase, New York. Founded in 1898 by Caleb Bradham, Pepsi has since become one of the world'...

What the Pepsi TV Commercial Close Encounters is about.

Pepsi TV Commercial Close Encounters

The Pepsi TV Commercial 'Close Encounters' is a memorable and exciting advertisement that aired in 1996. The commercial follows a group of teenagers driving through the desert at night. As they listen to the radio, they hear a news bulletin reporting a UFO sighting in the area. Suddenly, they spot a bright light in the distance, and they realize that they are being chased by a spaceship.

As they try to escape the alien spacecraft, they discover that the aliens are not interested in them but are instead trying to grab a can of Pepsi from their trunk. The teenagers toss the Pepsi can to the aliens, and they fly off into the night sky, leaving the teenagers in disbelief and excitement.

The commercial is a fun and playful homage to the classic science fiction film 'Close Encounters of the Third Kind.' The adventurous and high-spirited tone of the commercial perfectly captures the youthful energy of Pepsi's target audience.

'Close Encounters' became a popular and beloved advertisement, with its humorous and unexpected twist ending making it a standout in the sea of commercials that aired during the time. The tagline, 'Nothing else is a Pepsi,' further solidified Pepsi's position as a dynamic and engaging brand.

Overall, the Pepsi TV Commercial 'Close Encounters' is a classic and memorable advertisement that perfectly encapsulates Pepsi's fun and adventurous brand identity.

Pepsi TV Commercial Close Encounters produced for Pepsi was first shown on television on October 15, 2012.

Frequently Asked Questions about pepsi tv commercial 'close encounters'

With consumer test results revealing that people prefer the taste of the new Pepsi Zero Sugar to the old formula, Pepsi is going all in on Zero Sugar in 2023, which is why the brand enlisted two of America's most beloved actors, Steve Martin and Ben Stiller, for this new campaign.

Pepsi logo 2023: Introducing the “pulse” The company's focus on the zero sugar line is evident in the new Pepsi logo and brand strategy. The black font and border are a nod to the black can and label of Pepsi Zero, making it clear that this is the focus.

Model Cindy Crawford Model Cindy Crawford, 55, just shared with her Instagram followers that she recreated her ~iconic~ Pepsi commercial for a really great cause. For the original commercial, which was filmed in 1992, Cindy would have been 29 at the time. And TBH, she doesn't look a day over it.

In January 2023, Starry replaced Sierra Mist as Pepsi's lemon-lime flavored drink, in part because Sierra Mist failed to gain market share in the growing category. Starry contains no caffeine, and as of April 2023 is available in Regular and Zero-Sugar varieties.

PepsiCo plans to reduce absolute direct operational Scope 1 and 2 emissions by 75% and its absolute indirect value chain emissions by 40% by 2030 (2015 baseline). In addition, they have a goal to achieve net-zero emissions by 2040.

Pepsi is re-releasing iconic music video commercials of Britney Spears, Madonna, Ray Charles, Robert Palmer and Tina Turner ahead of the 2023 VMAs.

Cindy Crawford Recreates Her Iconic 1992 Pepsi Super Bowl Ad in New Music Video.

Our mission: Create more smiles with every sip and every bite. By creating joyful moments through our delicious and nourishing products and unique brand experiences. By being the best possible partner, driving game-changing innovation and delivering a level of growth unmatched in our industry.

In 1767, Englishman Joseph Priestley first discovered a method of infusing water with carbon dioxide to make carbonated water when he suspended a bowl of distilled water above a beer vat at a local brewery in Leeds, England.

Our mission: Create more smiles with every sip and every bite. By creating joyful moments through our delicious and nourishing products and unique brand experiences. By being the best possible partner, driving game-changing innovation and delivering a level of growth unmatched in our industry.

PepsiCo introduced pep+ (pep Positive), a strategic end-to-end transformation with sustainability at the center of how the company will create growth and value by operating within planetary boundaries and inspiring positive change for the planet and people.

Cindy Crawford Cindy Crawford is once again re-creating her iconic Pepsi ad - but this time, there's a twist. The supermodel was back in her white tank top and denim, with full luscious hair and getting out of a car in slow motion for a new commercial.

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Actors

Actors who starred in Pepsi TV Commercial 'Close Encounters'

Jayme Lynn Evans photo
Patrick Curran photo
Agenices

Agenices of the Pepsi TV Commercial 'Close Encounters'

Pepsi TV Commercial Close Encounters
BBDO

BBDO is a global advertising agency with a rich history and proven track record of success. Founded in 1891, BBDO has grown to become one of the largest advertising agencies in the world, with over 15...

Pepsi TV Commercial Close Encounters
Firstborn

Firstborn is a digital company that specializes in creating innovative and engaging experiences for brands. The company was founded in 1997 and is based in New York City. Firstborn is renowned for its...

Pepsi TV Commercial Close Encounters
OMD

OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...

Pepsi TV Commercial Close Encounters
TBWAChiatDay

TBWAChiatDay is a global advertising agency known for its creative and innovative approach to marketing and advertising. The company was founded in 1970 in New York City by Jay Chiat, and it has since...

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