SafeAuto is a US-based auto insurance company headquartered in Columbus, Ohio. Founded in 1993, SafeAuto is known for its innovative and affordable insurance policies that cater to the needs of the ev...
SafeAuto is an automotive insurance provider that offers affordable rates to all types of drivers. The company's television spot titled 'Brandon & Sarah' features a young couple driving in their car while discussing their finances and the need for car insurance.
The commercial begins with Brandon and Sarah driving in their car, and the couple is discussing their finances. Sarah mentions that they need to cut back on some of their expenses, and Brandon asks whether they have car insurance. Sarah's response is uncertain, and this prompts Brandon to call SafeAuto.
As they wait for a SafeAuto representative to answer their call, the couple discusses how they need to save money. The representative answers promptly and introduces himself. When Brandon says that he's interested in getting car insurance, the representative offers him a quote on a low-cost policy.
Brandon is skeptical of the offer, but the representative assures him that it's the best deal for their needs. The couple happily signs up for the policy and drives off into the sunset feeling safe and secure.
The SafeAuto commercial is quite effective in portraying the brand's message of affordable car insurance. The commercial's characters and plot are relatable and resonate well with the target audience. Additionally, the visual elements of the commercial make it engaging and appealing to viewers.
Overall, the SafeAuto "Brandon & Sarah" TV spot cleverly communicates the importance of car insurance to drivers. The commercial does a great job of capturing the emotions and thought process of young drivers while keeping the message engaging and memorable.
SafeAuto TV commercial - Brandon & Sarah produced for SafeAuto was first shown on television on March 31, 2020.
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