First produced in 1984, the cereal aims to provide the taste of cinnamon toast in a crunch cereal format. The cereal consists of small squares or rectangles of wheat and rice covered with cinnamon and sugar.

The cereal was originally invented by scientist John Mendesh and by General Mills assistant product manager Elisabeth Trach after receiving the idea from an unnamed child in a "give us your best idea for a cereal" radio contest held by General Mills. The child received a set of hot wheels toys as a Grand Prize.

The taste of Cinnamon Toast Crunch cereal is a combination of sweet and spicy flavors, which many people find appealing.

Chef Wendell is the mascot for Cinnamon Toast Crunch. He used to make the cereal with two other chefs, Quello and Bob. Chef Wendell was eventually replaced by the Crazy Squares (Now the Cinnamojis).

The most epic cereal in the universe. This simple combination of delicious flavors and textures makes Cinnamon Toast Crunch the perfect snack or cereal for kids, teens, adults and any other lifeform.

10 Sweet Facts About Cinnamon Toast Crunch

• EVERYONE LOVED CHEF WENDELL.
• RUMOR HAS IT THAT WENDELL WAS RESPONSIBLE FOR THE DISAPPEARANCE OF THE OTHER TWO BAKERS.
• IN 2009, GENERAL MILLS FIRED WENDELL AND INTRODUCED THE CRAZY SQUARES.
• THE CEREAL HAS SPAWNED SO MANY OTHER VARIETIES.

Ingredients: Whole Grain Wheat, Sugar, Rice Flour, Canola and/or Sunflower Oil, Fructose, Maltodextrin, Dextrose, Salt, Cinnamon, Trisodium Phosphate, Soy Lecithin, Caramel Color, Rosemary Extract.

Is Cinnamon Toast Crunch cereal healthy? It is 20% sugar ( about 2 + 1/3 Tablespoons per serving), low protein & fat, & contains 1/4 of amount of salt that is considered healthy, per day, in a 3/4C serving. It's probably not unhealthy as an occasional breakfast, or as dessert.

They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Cinnamon Toast Crunch last advertised a new product in September, 2022.

male Characters. Cinnamoroll (born March 6) is a male white and chubby puppy with long ears that enable him to fly.

As of 2007, Cinnamoroll's original name "Baby Cinnamon" is no longer being used by Sanrio and is officially called "Cinnamoroll". In Japan, he is still named "Cinnamoroll" but he is mostly called "Cinnamon".

Made with whole grains and coated generously with a mixture of cinnamon and sugar, this cereal is beloved by both kids and adults for its sweet taste and satisfying crunch. Consumers enjoy cinnamon crunch cereal not only as a breakfast food, but also as a versatile ingredient in various recipes.