“Our TV commercials invite our viewers to discover the endless possibilities of multifunctional furniture and unlock their homes' potential with Ikea's home furnishing solutions,” Ohlin added. Furniture that makes space for you.

Ikea's new campaign reimagines MTV Cribs for the cost of living crisis. Driven by the philosophy 'to create a better everyday life for the many people', Ikea has long been known for its brilliantly simple designs and affordable pricing.

' Which of course exactly chimes with the retailer's tagline, 'The wonderful everyday'.

The flatpack furniture behemoth's new integrated campaign, Home Is Where The Smart Is, seeks to tackle cost of living head on. Rooted in the insight that we can get as much satisfaction from being savvy as we do from being extravagant, it demonstrates how smart solutions in the home can provide small moments of joy.

Some of Ikea's strongest advertising in recent years has focused on the importance of home as a sanctuary and a family place "where life happens." Now the retailer is making another point: an inspiring home environment can help unlock your potential and shape who you become.

“To create a better everyday life for the many people.” This vision goes beyond home furnishing. We want to have a positive impact on the world – from the communities where we source our raw materials to the way our products help our customers live a more sustainable life at home.

I stands for Ingvar, the first name of the IKEA founder. K is for Kamprad, his last name. E is for Elmtaryd, the name of the farm where Ingvar grew up, and A is for Agunnaryd, the name of the parish in Småland, Ingvar's home village. Elmtaryd farm is where Ingvar Kamprad grew up and started the IKEA business.

“To create a better everyday life for the many people.” This vision goes beyond home furnishing. We want to have a positive impact on the world – from the communities where we source our raw materials to the way our products help our customers live a more sustainable life at home.

“To create a better everyday life for the many people”, this is the IKEA vision. Our business idea is “to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them”.

A mission statement is a simple statement about the goals, values, and objectives of an organization. It helps a company respond to change and make decisions that align with its vision. This brief description helps customers, employees, and leadership understand the organization's top priorities.

The blue and yellow colors of the Ikea logo are inspired by the Swedish flag: the origins of the company. The colors symbolize comfort, warmth, positive energy, reliability, and professionalism. The combination was first used in 1982 and has defined the core personalities of the brand ever since.

Recent News. IKEA, home furnishings retailer that was the world's largest seller of furniture in the early 21st century, operating more than 300 stores around the world. IKEA specializes in low-priced goods, sold whenever possible in compact “flat-pack” form for in-home assembly by the customer.