Overview of Snickers CompanySnickers is a popular chocolate bar brand owned by Mars, Incorporated, a multinational food and confectionery corporation. Snickers was first introduced by Mars in 1930 and...
The Snickers Bites TV Spot, 'Leisure Suit' is a hilarious commercial that showcases the classic American brand's wit and humor. The ad features an older, middle-aged man strutting confidently down the street wearing a brightly colored leisure suit that belonged to his younger days. As he walks, a passerby calls out his name, only for the man to realize that he has actually thrown a ‘60s-themed party and is still wearing his costume. Embarrassed, he quickly retreats back into his home.
As the man walks back into his party, he opens a bag of Snickers Bites, and after taking one bite, he transforms back into his young, confident self. He then proceeds to impress his audience with a funky dance routine. The Snickers bites, also called the "singles pack of Snickers," works to bring back the man's lost confidence and vigor.
The humor in the ad lies in the unexpected transformation of the man, as he goes from being an awkward older man to a cool and confident youngster with just a bite of Snickers. The ad also emphasizes the Snickers Bites’ single-serve feature, marketing it perfectly. The ad's tagline, "You’re not you when you’re hungry," is cleverly brought to life with this hilarious commercial.
Overall, the Snickers Bites TV Spot, 'Leisure Suit' is an entertaining and engaging commercial that effectively utilizes humor to market the brand's products. From the first shot to the last, it is a perfect example of how a brand can use humor and lightheartedness to connect with their audience and leave a lasting impression.
Snickers Bites TV commercial - Leisure Suit produced for Snickers was first shown on television on March 2, 2014.
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