The government-funded ad campaign is held to entirely different standards than the industry it relentlessly assaults. The vaping industry is effectively hamstrung by myriad legal bindings which prevent it from striking back or setting the record straight.

FDA's award-winning public education campaign, “The Real Cost,” continues to prevent youth from starting and continuing to use tobacco products. The e-cigarette and cigarette prevention campaigns focus on educating youth about the negative health effects and risks of vaping and smoking.

Campaign Research By preventing these kids from becoming established smokers, "The Real Cost" campaign will save more than $53 billion for youth, their families and society at large by reducing smoking-related costs like early loss of life, costly medical care, lost wages, lower productivity, and increased disability.

Findings. In this randomized clinical trial that included 1514 adolescents, Real Cost vaping prevention advertisements reduced susceptibility to vaping compared with control videos. Real Cost advertisements also reduced susceptibility to smoking cigarettes compared with control videos.

FDA's award-winning youth tobacco prevention campaign, “The Real Cost,” aims to prevent susceptible youth from trying tobacco and keep experimenters from becoming regular tobacco users.

Although “The Real Cost” is designed to ultimately reach a broader, general market youth audience, the campaign focuses on two segments of the teen population at risk for cigarette smoking: youth aged 12–17 years who have not tried cigarettes but are open to smoking; and experimenters, defined as youth aged 12–17 years ...

“The Real Cost” is a website, developed by the Department of Health and Human Services, that provides youth with information about different types of tobacco products and the real health risks associated with their use.

1: Vaping is less harmful than smoking, but it's still not safe. E-cigarettes heat nicotine (extracted from tobacco), flavorings and other chemicals to create an aerosol that you inhale.

Vaping prevention advertisements could also have unintended consequences. Exposure to messages warning about the harms of vaping could inadvertently encourage use of other more harmful tobacco products, such as combustible cigarettes, if youth perceive vaping to be more harmful than smoking.

The real cost is a cost as measured by the physical labor and materials consumed in production. For example, real costs would include, but not be limited to, production, market analysis, distribution, and advertising.

Real cost- This concept was propounded by Marshall. Efforts and sacrifices made in the production process create real cost.

Target Rating Points (TRPs) is a metric used in advertising that tells a company which percentage of its target audience sees its advertisements. TRPs can be calculated by: Type of media (TV, print, social media, etc) Advertisement creative.