What the Thrivent Financial TV commercial - Kayaking is about.

Thrivent Financial's TV spot "Kayaking" is an inspiring and adventurous advertisement for financial planning. At the beginning of the commercial, a family of three is up early on a serene river and getting their kayaks ready for a day of adventure. The father and son launch first while the mother stays behind to gather her courage.

As they navigate the river, the father encourages his son (and himself) to take risks, "You gotta go for it!" he encourages. Meanwhile, the mother is watching from afar and considering whether she should join them. Eventually, she makes the decision to conquer her own fears and join her family on the river.

The Thrivent Financial TV spot is a great example of how the concept of taking risks in your personal life can relate to the idea of taking risks with your financial planning. Just as the mother needed to overcome her fears and take a leap of faith to join her family on the river, people may need to take a risk, invest in new opportunities, or explore new financial strategies to achieve their goals.

The advertisement ends with a powerful message, "When you have a partner who knows what's important to you, nothing is impossible." Thrivent Financial is positioning itself as that partner, offering financial planning services personalized to individual needs and desires.

In summary, Thrivent Financial's TV spot "Kayaking" is an adventurous and inspiring commercial that encourages viewers to take risks and overcome their fears to achieve their goals, with the help of a trusted financial partner.

Thrivent Financial TV commercial - Kayaking produced for Thrivent Financial was first shown on television on March 15, 2022.