Grey Goose is a renowned vodka brand that was founded in 1997 by Sidney Frank Importing Company. The brand is widely recognized for its high-quality premium vodka, which is made using the finest ingre...
The Grey Goose TV spot "Smooth" is a visual masterpiece that perfectly captures the essence of the brand. Set to the soothing sounds of Jike Junyi's hit song, the commercial takes us on a journey through the art of making a perfect martini using Grey Goose Vodka.
The spot begins with an overhead shot of a stunning city skyline at night. We see a man walking up the steps to a beautiful rooftop bar, where a group of people are enjoying Grey Goose martinis. The man takes a seat at the bar and orders a martini - "the smoothest martini you've got."
What follows is a breathtaking display of bartending prowess. The bartender begins by expertly chilling the glass, before gently adding a dash of vermouth and a generous helping of Grey Goose Vodka. A quick stir later, and the perfect martini is ready.
As the camera zooms in on the glass, we are treated to a close-up of the drink's stunning clarity. The perfect round ice cube sits in the middle, surrounded by a sea of clear, smooth liquid. And then, the first sip - we see the man's eyes close in appreciation as he savors the smooth, luxurious taste of the Grey Goose martini.
The commercial finishes with a shot of the Grey Goose bottle, and the iconic tagline - "Fly Beyond." The message is clear - Grey Goose is not your average vodka. It is smooth, luxurious, and a cut above the rest.
Jike Junyi's song "Smooth" is the perfect accompaniment to the commercial. The mellow, soulful tune perfectly captures the luxurious and sophisticated mood of the spot. All in all, the Grey Goose TV spot "Smooth" is a beautiful and visually stunning commercial that perfectly encapsulates the essence of the brand and its signature luxury vodka.
Grey Goose TV commercial - Smooth produced for Grey Goose was first shown on television on June 6, 2021.
"Boss" by Jike Junyi"Boss" is a song by Chinese singer Jike Junyi, also known as Summer. It was released in 2016 and has both a Mandarin and an English version. The song has gained popularity in China and has been used in various advertisements and films. The music video for the song features Jike Junyi performing with a group of dancers in a futuristic setting. The lyrics of the song are about being confident and in control, with lines like "I'm the boss, I'm the boss, I'm the boss, can't you see?"
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