model Winnie Harlow The campaign comprises a series of three adverts platforming a flavour within the Cîroc portfolio. Each advert also features a celebrity to represent a Cîroc product; model Winnie Harlow as its Pineapple Vodka, performer and Drag Race UK alumni Bimini as Red Berry and hip hop duo Krept & Konan as the Blue Dot variant.

Combs, who has gone by the names Puff Daddy, P Diddy and Diddy, has had a long and successful venture with Diageo in promoting its Ciroc vodka brand.

Diddy and Diageo have worked together on Ciroc, which is wholly owned by Diageo, since 2007. The “I'll Be Missing You” rapper entered a joint venture with the company on DeLeón in 2013.

The name "Cîroc" is a portmanteau of the French word cime, meaning peak or summit-top, and roche, meaning rock, a reference to the high-altitude vineyards of the Gaillac region where Mauzac grapes are grown (the 'î' in the Cîroc logo is the i-circumflex letter used in the French language.)

JEAN-SÉBASTIEN ROBICQUET JEAN-SÉBASTIEN ROBICQUET Jean-Sébastien earned his Oenology diploma in 1988, and a Masters in Law, Economics and Management of the Wine Industry in 1990. He combined his distilling expertise and his skill as an oenologist to create CÎROC Vodka in 2003.

Famous for its success and style, a brand for command performances, it lived in the highly visible, image-conscious world of the club made famous by its brand ambassador, P. Diddy who drove its ultra-premium credibility (quality) and relevance for more than a decade.

CÎROC is a truly modern vodka, inspired by more than a century of wine-making expertise and craftsmanship. It is the fine French grapes and the fifth distillation that gives CÎROC a distinctive flavour with an exceptionally fresh, smooth and fruity taste. The perfect accompaniment for every celebration!

The name "Cîroc" is a portmanteau of the French word cime, meaning peak or summit-top, and roche, meaning rock, a reference to the high-altitude vineyards of the Gaillac region where Mauzac grapes are grown (the 'î' in the Cîroc logo is the i-circumflex letter used in the French language.)

Cîroc can thank Sean 'Diddy' Combs for its success. Though Cîroc was founded in 2003, its popularity didn't take off until after 2007, when Sean Combs (also known as Diddy, Puff Daddy, and P. Diddy) partnered with Cîroc's parent company, Diageo.

We have revolutionised the luxury vodka category with the CÎROC collection of innovative flavours including Red Berry and Green Apple.

Ciroc is an overpriced vodka with a major marketing strategy to convince you how wonderful it is…. much like Grey Goose. They made a big deal over it being the vodka made from grapes rather than grains or potatoes. By definition they aren't even sure it falls under the vodka category because of being made from grapes.

Famous for its success and style, a brand for command performances, it lived in the highly visible, image-conscious world of the club made famous by its brand ambassador, P. Diddy who drove its ultra-premium credibility (quality) and relevance for more than a decade.