Similar to how each different wine has a different flavor based on terroir, an ultra premium vodka has a distinct smell, flavor, aftertaste, and sensation. For example, ultra premium vodka is typically unflavored yet can display notes of citrus, cream, or a variety of other tastes.

CÎROC is a truly modern vodka, inspired by more than a century of wine-making expertise and craftsmanship. It is the fine French grapes and the fifth distillation that gives CÎROC a distinctive flavour with an exceptionally fresh, smooth and fruity taste. The perfect accompaniment for every celebration!

If you want to get geeky, it's derived from a starch of agricultural origin – commonly wheat, rye, barley, corn, potatoes, quinoa and molasses but also grapes and even milk! It's distilled to least 96% alcohol by volume (abv) several times for smoothness and to extract impurities.

HOW CÎROC VODKA IS MADE: THE STEPS OF OUR DISTILLATION. Unlike most vodkas, which are made from grain, CÎROC Vodka is distilled from fine French grapes; a process inspired by over a century of wine-making expertise and craftsmanship.

More expensive premium liquors have higher-quality ingredients, more careful distillation, and a longer aging process. As a result, they earn their higher price tag, although the price is a flawed means of measuring quality.

CÎROC™ Ultra-Premium Vodka is distilled from fine French grapes for an exquisitely smooth, fresh vodka experience. The essence of CÎROC™ Ultra- Premium Vodka comes from fine French grapes, which are distilled a fifth time at the historic Distillerie de Maison Villevert - Chevanceaux in the South of France.

Ciroc is an overpriced vodka with a major marketing strategy to convince you how wonderful it is…. much like Grey Goose. They made a big deal over it being the vodka made from grapes rather than grains or potatoes. By definition they aren't even sure it falls under the vodka category because of being made from grapes.

We have revolutionised the luxury vodka category with the CÎROC collection of innovative flavours including Red Berry and Green Apple.

The Best Vodkas, at a Glance

• The Best Vodka, Overall: Reyka Vodka, $22.
• The Best Top-Shelf Vodka: Harridan Vodka, $59.
• The Best Cheap Vodka: SKYY Vodka, $20.
• The Best Vodka for Shots: Ciroc, $30.
• The Best Vodka for Cocktails: Tito's Handmade Vodka, $21.
• The Best Craft Vodka: St.
• The Best Vodka for Martinis: Haku Vodka, $29.

More expensive premium liquors have higher-quality ingredients, more careful distillation, and a longer aging process. As a result, they earn their higher price tag, although the price is a flawed means of measuring quality.

France Cîroc is a brand of alcoholic beverages produced in France since 2003 and distributed by the British-based multinational alcoholic beverage maker Diageo. The brand family includes vodka, flavored products containing vodka, and brandy.

According to The Distilled Spirits Council of the United States (DISCUS), for a spirit to qualify as "premium," it must meet four criteria: easy sippability, quality ingredients, a unique and full-bodied flavor, and be aged for longer than the minimum requirement for that specific type of liquor.