What the White Claw Hard Seltzer TV commercial - New Wave: Jump is about.
The White Claw Hard Seltzer TV Spot, 'New Wave: Jump' is a celebration of the novel innovation that White Claw brings to the seltzer market. The commercial opens with a group of women enjoying a beach day with crisp white claws in hand, when suddenly, the camera cuts to a group of men showing off their skateboarding skills. The men are drinking White Claw and dancing to the beat of an upbeat track, emulating a carefree and adventurous life that White Claw drinkers lead.
As the song progresses, the commercial cuts back and forth between the women on the beach and the men shredding it up on their skateboards, creating an upbeat and colorful vibe. Suddenly, the commercial takes a vibrant turn as the women and men join in a chorus of celebratory jumps, showcasing the fun and thrilling experience that drinking White Claw Hard Seltzer provides.
Overall, the 'New Wave: Jump' TV Spot highlights that White Claw Hard Seltzer is the seltzer brand for those who crave adventure, passion, and a life lived to the fullest. It encourages drinkers to embrace their reckless yet carefree nature, just like the individuals in the commercial. As the tagline suggests, "White Claw Hard Seltzer; Crafted without compromise."
White Claw Hard Seltzer TV commercial - New Wave: Jump produced for
White Claw Hard Seltzer
was first shown on television on April 7, 2019.
Frequently Asked Questions about white claw hard seltzer tv spot, 'new wave: jump'
“The alcohol in White Claw Hard Seltzer comes from fermented sugars derived from malted gluten-free grains.” Further confusing matters over whether there is vodka in White Claw is the fact the brand now produces a line of distilled spirits, including a handful of flavored expressions.
The new campaign, made in collaboration with VCCP and titled 'Surf like no other,' features pro surfers Ivy Miller, Hunter Jones and Blair Conklin. The accompanying TV spot shows the three athletes surfing on a single board down a massive sand dune, shouting with joy.
2019
From 2016–2020, hard seltzer sales increased at a triple-digit annual rate. In 2019, White Claw was noted the top-selling hard seltzer in the country, with 60 percent of the category market. The same year, the surge in White Claw's popularity was met with a national shortage.
White Claw® Hard Seltzer is made from sparkling water with alcohol and a hint of natural flavour. With 95 calories per 330ml serving and 4.5% alc./vol., White Claw comes in a variety of fruit flavours.
It's no accident our logo is three dynamic crests converging, a legendary “white claw” wave. It's a powerful reminder and pretty gnarly challenge to ourselves to live up to nature's high standards in everything we do. WE DISRUPT CATEGORIES WITH REFRESHING INNOVATIONS. OUR HARD SELTZER SET NEW STANDARDS.
PERCEIVED AS HEALTHIER
Hard seltzer typically contains around 5% alcohol content by volume and is lower in calories than most comparable alcoholic drinks. It's also gluten free and low in sugar, giving off a healthier impression to consumers.
Carson Roof was born with cerebral palsy and was able to hit the waves with organization founder, Luke Sharp. Adaptive Surf Project's goal is to make surfing an activity that anyone can participate in. Caron's mom, Holly Roof, says he is the youngest of three and really showed his confidence out in the waves.
Drew Brophy
Drew Brophy is an American artist born in 1971. Known as a "surf artist" Brophy is best known for his surfboard paintings and distinctive painting style, using Uni-Posca water-based paint pens.
White Claw is a brand of Mark Anthony Brewing. As the fourth largest brewing company in the United States, Mark Anthony is the perfect home for the increasingly popular White Claw hard seltzers. The drink was created in 2016 by Vancouver wine salesman and alcoholic beverage legend Anthony von Mandl.
White Claw ™ Spirits Premium Vodka. The world's first Triple Wave Filtered ™ vodka. Filtered three times using the pressure equal to a 30-foot wave, it's vodka reimagined for a superior, smoother finish.
In terms of ingredients, White Claw Hard Seltzers are simply made from seltzer water, a gluten-free malted triple distilled alcohol base, and fruit flavor.
In the US the alcohol is usually made by fermenting cane sugar or malted barley. Hard seltzer products outside of the US have been found to use either neutral spirit, or fermentation of fruit. The alcohol by volume is around 5% and the calorie-content is relatively low.