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GEICO TV commercial - GEICO Claims Audition: Dick Vitale
GEICO

What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...

What the GEICO TV commercial - GEICO Claims Audition: Dick Vitale is about.

GEICO TV commercial - GEICO Claims Audition: Dick Vitale

In the hilarious GEICO TV spot titled "GEICO Claims Audition: Dick Vitale," the iconic college basketball commentator Dick Vitale takes on a rather unusual role. The commercial starts with Dick Vitale sitting in front of a panel of GEICO employees, nervously preparing for his big audition. Little does he know, his audition is not for a sports commentary gig, but rather for a GEICO claims adjuster.

The commercial takes a humorous approach as Dick Vitale enthusiastically showcases his legendary catchphrases, including his famous "diaper dandy" and "awesome baby." However, instead of talking about basketball plays, he applies these phrases to everyday insurance claims situations. His energetic personality and trademark enthusiasm make for an entertaining and unforgettable audition.

As he passionately describes how a customer's claim was a "diaper dandy," referring to a swift and flawless resolution, the GEICO employees struggle to hold back their laughter. Despite his sincere efforts, it becomes evident that his skills and expertise lie in the world of sports rather than insurance.

The GEICO TV spot cleverly uses Dick Vitale's well-known personality to highlight the simplicity and ease of filing claims with GEICO. It showcases the company's commitment to providing exceptional customer service and prompt claims handling, even if they don't have Dick Vitale on their team.

With its light-hearted humor and unexpected twist, the GEICO Claims Audition: Dick Vitale commercial brilliantly captures the attention of viewers while reinforcing GEICO's reputation as a reliable and customer-centric insurance company.

GEICO TV commercial - GEICO Claims Audition: Dick Vitale produced for GEICO was first shown on television on February 15, 2021.

Frequently Asked Questions about geico tv spot, 'geico claims audition: dick vitale'

Actor Will Arnett is starring in new GEICO commercials - as an adversary to the gecko. Richmond's The Martin Agency came up with the gecko character nearly 25 years ago, and the firm brought in Arnett to be its frenemy in an effort bring new angles to the long-running character.

10 best Geico commercials for a good laugh

  • Unspeakable Family (2015)
  • Crushed Pottery (2018)
  • Scheduling Standoff (2022)
  • The Gecko Takes a Stroll (2021)
  • Rebel Rene (2022)
  • Life in a Victorian Home (2022)
  • Open Floor Plan Problem (2022)
  • The Gecko Makes a Connection (2021)

Did the GEICO “caveman” – a popular character in the insurer's ad campaigns – go extinct? It turns out, the actor behind the caveman character is now an English professor at the University of Southern Indiana.

Dean Winters

Dean Winters
Winters in October 2010
BornDean Gerard Winters July 30, 1964 New York City, U.S.
OccupationActor
Years active1995–present

State Farm State Farm is the largest auto insurance company in the U.S., with 17% of the market. Other big car insurance companies include Progressive, Geico and Allstate.

Is Progressive Cheaper Than Geico? Both Geico and Progressive offer cheap car insurance to drivers across the country. Geico's rates are typically lower overall, but Progressive tends to offer better prices to high-risk drivers.

Geico is off the hook, at least for now, from paying $5.2 million to a Missouri woman who alleged she contracted a sexually transmitted disease in a car insured by the company. The Missouri Supreme Court on Tuesday ruled unanimously to overturn a lower court's ruling that favored paying the woman.

After purchasing a majority of GEICO's shares in 1996, Berkshire Hathaway began a huge national advertising campaign for GEICO - which actually stands for Government Employees Insurance Company. The acronym was often mispronounced as "gecko" so marketing rode that wave and in 2000, the gecko character was born.

Between 1989 and 1998, actor Reginald VelJohnson brought the heart and the laughs to our television screens on a weekly basis, playing Carl Winslow on the beloved sitcom Family Matters. These 25 years later, VelJohnson is back on TV in the form of new “TV Dad” commercials for Progressive Insurance.

After purchasing a majority of GEICO's shares in 1996, Berkshire Hathaway began a huge national advertising campaign for GEICO - which actually stands for Government Employees Insurance Company. The acronym was often mispronounced as "gecko" so marketing rode that wave and in 2000, the gecko character was born.

State Farm Top 10 Largest Auto Insurance Companies

Car Insurance ProviderNational Market ShareOverall Rating Out of 10.0*
1. State Farm16.84%9.3
2. Geico14.05%9.1
3. Progressive13.76%8.7
4. Allstate10.69%8.3

State Farm is the largest auto insurance company in the U.S., with 17% of the market. Other big car insurance companies include Progressive, Geico and Allstate.

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Actors who starred in GEICO TV Spot, 'GEICO Claims Audition: Dick Vitale'

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Agenices

Agenices of the GEICO TV Spot, 'GEICO Claims Audition: Dick Vitale'

GEICO TV commercial - GEICO Claims Audition: Dick Vitale
Mediabrands

Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE : IPG). With a mission to create better flow between brands , consumers, and content, Mediabrands is the global lea...

GEICO TV commercial - GEICO Claims Audition: Dick Vitale
The Martin Agency

The Martin Agency is a full-service advertising agency based in Richmond, Virginia, United States. The company was founded in 1965 by David Martin and has since grown to become one of the leading adve...

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GEICO Car Insurance
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