What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...
In the hilarious GEICO TV spot titled "GEICO Claims Audition: Dick Vitale," the iconic college basketball commentator Dick Vitale takes on a rather unusual role. The commercial starts with Dick Vitale sitting in front of a panel of GEICO employees, nervously preparing for his big audition. Little does he know, his audition is not for a sports commentary gig, but rather for a GEICO claims adjuster.
The commercial takes a humorous approach as Dick Vitale enthusiastically showcases his legendary catchphrases, including his famous "diaper dandy" and "awesome baby." However, instead of talking about basketball plays, he applies these phrases to everyday insurance claims situations. His energetic personality and trademark enthusiasm make for an entertaining and unforgettable audition.
As he passionately describes how a customer's claim was a "diaper dandy," referring to a swift and flawless resolution, the GEICO employees struggle to hold back their laughter. Despite his sincere efforts, it becomes evident that his skills and expertise lie in the world of sports rather than insurance.
The GEICO TV spot cleverly uses Dick Vitale's well-known personality to highlight the simplicity and ease of filing claims with GEICO. It showcases the company's commitment to providing exceptional customer service and prompt claims handling, even if they don't have Dick Vitale on their team.
With its light-hearted humor and unexpected twist, the GEICO Claims Audition: Dick Vitale commercial brilliantly captures the attention of viewers while reinforcing GEICO's reputation as a reliable and customer-centric insurance company.
GEICO TV commercial - GEICO Claims Audition: Dick Vitale produced for GEICO was first shown on television on February 15, 2021.
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