Bud Light-A-Rita: The Perfect Blend of Refreshment and FlavorIntroducing Bud Light-A-Rita, the innovative concoction that combines the classic taste of Bud Light beer with a refreshing splash of marga...
The Bud Light Lime-A-Rita TV spot titled 'VH1: Slay All Day' features Kelly Jones, a fashion blogger and influencer, as she takes on the day with style and flair. The commercial opens with Kelly waking up and getting ready for the day ahead. As she goes through her routine, we see her effortlessly style her hair and put on her makeup.
The scene then switches to Kelly and her friends enjoying a day out in the city, with Kelly leading the charge. She confidently struts in her fashionable outfit and matching yellow shoes while sipping on a refreshing Bud Light Lime-A-Rita. Her friends are equally stylish and having a great time, showcasing the fun and carefree vibe that the Lime-A-Rita brand is known for.
Throughout the commercial, the catchy tune "Slay All Day" plays in the background, infusing the scene with a vibrant energy that perfectly captures the spirit of the campaign. As the commercial comes to a close, we see Kelly and her friends enjoying a concert, with Kelly holding up her Bud Light Lime-A-Rita can and boldly proclaiming, "We slayed all day!"
The spot is a perfect example of the Lime-A-Rita brand's commitment to bringing a playful and upbeat vibe to their customers. The use of Kelly, a fashionable influencer, as the face of the campaign communicates the message that Bud Light Lime-A-Rita is the perfect drink for young women who want to have fun and enjoy life to the fullest. Overall, the 'VH1: Slay All Day' commercial is an enjoyable and entertaining way to promote the brand's products and its unique identity.
Bud Light Lime-A-Rita TV commercial - VH1: Slay All Day produced for Bud Light-A-Rita was first shown on television on September 4, 2017.
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