What the General Electric TV commercial - Whats the Matter with Owen?: Hammer is about.

Title: General Electric TV Spot, 'What's the Matter with Owen?: Hammer'

Introduction:General Electric (GE) is known for pushing boundaries and exploring innovative ways to make our lives better. In their TV spot titled "What's the Matter with Owen?: Hammer," they tackle the challenge of explaining their revolutionary technology in a unique and engaging manner. This unforgettable advertisement centers around a character named Owen and his peculiar struggles with a hammer. Let's delve deeper into the whimsical world of Owen and discover the wonders that General Electric has to offer.

Synopsis:The TV spot opens with Owen, a relatable and slightly clumsy character, attempting to hang a picture frame on the wall. To his dismay, he continuously misses the nail with his hammer, creating a chaotic mess of bent nails and a damaged wall. Frustrated, Owen reflects on the age-old question: "What's the matter with me?"

Suddenly, the atmosphere shifts, and we see a group of backing dancers appear in the background, decked out in vibrant costumes, representing the elements of innovation. They effortlessly glide through the room, each dancer symbolizing a unique aspect of General Electric's cutting-edge technology.

As Owen gazes in awe at the spectacle before him, the lead dancer steps forward, guiding him through a journey of exploration. She demonstrates how General Electric's smart technology can enhance his everyday life. From their groundbreaking light bulbs, which adjust to his needs with a simple voice command, to their advanced appliances that sync seamlessly with his smartphone, Owen begins to realize the immense possibilities that lie ahead.

The spot continues with a series of visually stunning transitions, showing Owen fully immersed in the futuristic world enabled by General Electric's innovative solutions. As he interacts with intelligent appliances and effortlessly controls his entire home through GE's intuitive software, Owen's confidence grows, replacing his clumsiness with a newfound power to master any task.

The catchy jingle "What's the matter with Owen?" acts as a recurring chorus throughout the spot, reinforcing the idea that nothing is wrong with Owen – it's the lack of General Electric's technology that's the issue!

The commercial reaches its climax as Owen achieves triumph by procuring a GE smart refrigerator system, which anticipates his grocery needs, creates a shopping list, and even orders the items for him. Owen has finally conquered his hammer woes and embraced the power of General Electric's innovative solutions.

Conclusion:In the TV spot, "What's the Matter with Owen?: Hammer," General Electric showcases its commitment to revolutionize the way we live our lives. By weaving elements of humor, relatability, and a touch of whimsy, the ad successfully communicates the transformative impact of their technology. Through the journey of Owen – from a frustrated individual to an empowered user – viewers are reminded of the potential that lies within General Electric's products and services. This imaginative and engaging advertisement serves as a testament to GE's dedication to enhancing our daily experiences with their cutting-edge innovation.

General Electric TV commercial - Whats the Matter with Owen?: Hammer produced for General Electric was first shown on television on September 6, 2015.