Overview of HI-SEASHI-SEAS stands for Hawaii Space Exploration Analog and Simulation, which is a research program aimed at helping astronauts prepare for extended space missions. The program is conduc...
HI-SEAS is a simulation program run by the University of Hawaii where scientists and researchers live in an isolated habitat for months on end with no access to the outside world. In order to raise awareness about this unique program, HI-SEAS aired a TV spot titled 'Big Boys'.
The commercial begins with a group of construction workers admiring a large, sophisticated-looking structure. As they speculate on the purpose of the building, a voiceover explains that it is actually a simulated habitat on the slopes of a volcano in Hawaii. The camera then cuts to a group of researchers, who are shown working and living together inside the habitat.
The spot emphasizes the challenging and unique experience of living in isolation for long periods of time. The researchers are portrayed as dedicated and passionate, with a strong sense of camaraderie. The commercial is meant to inspire viewers with a sense of wonderment about the potential of space exploration and the many challenges that come with it.
Overall, the 'Big Boys' TV spot serves as a powerful reminder of the incredible work being done by HI-SEAS and their researchers. The spot captures the spirit of exploration and adventure, while also demonstrating the tremendous effort and dedication required to achieve success in such a unique environment.
HI-SEAS TV commercial - Big Boys produced for HI-SEAS was first shown on television on January 6, 2017.
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