Michelob ULTRA television commercial 2017

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Advertisers of the Michelob ULTRA TV Spot, 'Taste It' Song by Jake Bugg

Michelob

Michelob is a brand of beer that is owned and distributed by Anheuser-Busch, one of the largest brewing companies in the world. Michelob is known for its premium quality and is often associated with a...

What the Michelob ULTRA TV commercial - Taste It is about.

Michelob ULTRA's TV spot, titled 'Taste It,' ties together the refreshing taste of the popular beer brand with the energetic and catchy song "Taste It" by Jake Bugg. The commercial is a visual and audio feast that leaves a lasting impression on viewers.

The ad begins with a close-up shot of a perfectly chilled bottle of Michelob ULTRA being opened, and as the top is popped, the sound of fizzing bubbles fills the air. The camera then pans out to reveal a group of friends sitting around a picnic table in a lush green field, enjoying the summer sunshine.

As the first few notes of Jake Bugg's infectious indie-pop tune kick in, the scene quickly comes to life. The friends are engaged in various activities, showcasing the active and vibrant lifestyle often associated with Michelob ULTRA. From playing frisbee to paddleboarding on a serene lake, each shot captures the essence of living life to the fullest.

Throughout the commercial, the lyrics of "Taste It" perfectly complement the stunning visuals. Jake Bugg's distinctive voice narrates a tale of adventure and seizing the moment. The song's upbeat tempo adds to the overall energetic vibe, creating an irresistible atmosphere that draws viewers in.

As the sun sets on the ad, the friends gather around a bonfire, and the mellow and intimate sound of the guitar takes over. The lighting casts a warm glow on their faces, creating an inviting and relaxed ambiance. In this moment, the focus shifts to the genuine connections and camaraderie that come from enjoying a shared experience.

Just as the TV spot concludes, a voiceover reminds viewers that Michelob ULTRA is not just about indulging in a crisp and refreshing beer; it's about embracing an active and fulfilling lifestyle. The ad successfully captures the essence of Michelob ULTRA's brand philosophy, which centers around balance, enjoyment, and a sense of togetherness.

Overall, the Michelob ULTRA TV spot, 'Taste It,' with its invigorating visuals, catchy song, and evocative lyrics, serves to inspire viewers to savor every moment and embrace life's adventures. It showcases the perfect pairing of great taste and an active lifestyle, making it a memorable and effective advertisement for the beloved beer brand.

Michelob ULTRA TV commercial - Taste It produced for Michelob was first shown on television on September 14, 2017.

Song from commercial Michelob ULTRA TV Spot, 'Taste It' Song by Jake Bugg

The song "Taste It" is a track by British singer-songwriter Jake Bugg. It was released as the fourth single from his debut studio album )), "Jake Bugg," which was released in 2012. "Taste It" showcases Bugg's signature folk-rock sound and has received positive reviews from critics.

The lyrics of "Taste It" touch upon themes of longing and the desire for a fresh start. The song expresses a feeling of being left behind but also feeling alive and hopeful for the future. The lyrics invite the listener to fill their head with the future and their eyes with the sky, emphasizing a sense of optimism and possibility.

"Taste It" has been featured on various platforms, including Spotify, Genius Lyrics, and YouTube. The song has also been accompanied by a music video directed by Jamie Thraves. Jake Bugg's talent as a singer-songwriter and his unique sound have garnered him acclaim and a dedicated fan base.

Overall, "Taste It" is a popular song by Jake Bugg that showcases his musical style and lyrical storytelling.

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Videos

Watch Michelob ULTRA TV Commercial, 'Taste It'

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Actors

Actors who starred in Michelob ULTRA TV Spot, 'Taste It' Song by Jake Bugg

Sierra Love

Agenices

Agenices of the Michelob ULTRA TV Spot, 'Taste It' Song by Jake Bugg

Draftline

DraftLine is a creative and marketing agency that is dedicated to enabling ABInBev's global transformation. They are an agile team that uses data-driven creativity to deliver innovative solutions to t...