NASHVILLE, Tenn. – The Nissan Heisman House − the House built for Heisman Trophy winners − returns with a brand-new campaign featuring television spots, influencer collaborations and digital experiences that connect college football fans with their favorite players.

Caleb Williams The fraternity-style dwelling - which for 13 years has anchored the automaker's college football marketing - this year welcomes the University of Southern California quarterback and 2022 Heisman Trophy winner Caleb Williams.

2023 Heisman House commercials just dropped, and, yes, Bryce Young, Tim Tebow are front and center.

Then take the legs wider for more lateral movement.

Ed Smith To create this trophy, the DAC commissioned Frank Eliscu, a well-known sculptor and National Academy of Design Prize Winner. He immediately began to work, selecting Ed Smith, a leading player on the 1934 New York University football team, as his primary model.

Actress Brie Larson drives the 2023 Nissan Frontier and narrates the classic Hollywood story. The hero -- the 2023 Nissan Frontier -- encounters the seemingly impossible challenge of traversing rugged landscapes, but in spite of the plot twist of a dead end, the hero prevails.

Actors Jay Ellis and Brie Larson race their 2023 Nissan Ariyas against each other. Jay says that while being an "elegant EV," Brie interrupts and adds that it has 389 horsepower. They come together and proudly say that it's electric but with a sharp edge.

"Fans believe that the 'Heisman House' is real," adds Marinkovic. "Well, this year, we are actually making it real, giving them a chance to view the house on Zillow."

After his retirement, Heisman became an organizer and first president of the New York Touchdown Club and director of athletics at the Downtown Athletic Club of New York which, in 1935, began awarding an annual trophy to the nation's best college football player, named in Heisman's honor after his death.

Ed Smith was a running back at New York University - which long ago gave up football - back in 1935 when he was asked by a former high school classmate, sculptor Frank Eliscu, to pose for the statue.

ABOVE: The Heisman Trophy was created from a stiff-arm pose by former NYU football standout Ed Smith Sr. Rather than a cup or a bowl as was commonplace, the club decreed that the trophy should be etched in bronze and represent the "embodiment of a muscular footballer driving for yardage."

Actress Brie Larson drives the 2023 Nissan Frontier and narrates the classic Hollywood story. The hero -- the 2023 Nissan Frontier -- encounters the seemingly impossible challenge of traversing rugged landscapes, but in spite of the plot twist of a dead end, the hero prevails.