Smirnoff is a global brand of alcoholic beverages that is best known for its vodka, but the company also produces a range of beer products. Smirnoff was founded in Russia in the late 19th century by P...
Title: Keep It Moving: Baddiewinkle 87 Going on 27 - A Smirnoff Ice TV Spot
Introduction:The Smirnoff Ice TV spot titled "Keep It Moving: Baddiewinkle 87 Going on 27" is a captivating commercial that showcases the spirit of living life to the fullest. This entertaining advertisement features the one and only Baddiewinkle, an 87-year-old social media sensation and influencer known for her youthful energy and fearless attitude. In this unique collaboration, Baddiewinkle encourages people of all ages to embrace their true selves, let go of societal expectations, and keep dancing through life.
Synopsis:The commercial begins with a vibrant and bustling city street, creating an energetic atmosphere. People of all ages are seen engaging in various activities, laughing, and enjoying themselves. Suddenly, the camera focuses on Baddiewinkle, dressed in her trademark eclectic fashion, effortlessly standing out in the crowd.
As the upbeat music starts playing, Baddiewinkle confidently struts her way through the enthusiastic crowd, attracting the attention and admiration of everyone around her. She radiates a contagious youthful energy that transcends age, inspiring others to break free from societal norms and expectations.
Baddiewinkle's boldness and carefree attitude catch the eye of a group of young dancers nearby. Without hesitation, she joins them and effortlessly matches their every move, proving that age is just a number when it comes to staying young at heart. The synchronized dance routine showcases both Baddiewinkle's vibrant personality and the joy of living life to the fullest.
Throughout the ad, Baddiewinkle's infectious smile and contagious laughter continue to inspire those around her. As the scenes transition, we see people from various walks of life joining her in the dance routine, demonstrating that youthfulness can be found in individuals of all ages.
The commercial concludes with a powerful message displayed across the screen: "Keep It Moving: Ageless Attitude, Timeless Spirit." This reinforces Smirnoff Ice's mission to encourage people to celebrate life, embrace their individuality, and defy societal expectations.
Impact:The Smirnoff Ice TV spot featuring Baddiewinkle is not only captivating but also serves as a reminder to viewers that age should never restrict one's desire to live life to the fullest. It advocates for breaking free from societal constraints and embracing one's true self, regardless of age.
The commercial appeals to the brand's target audience of young adults, as well as older individuals who appreciate the values of youth
Smirnoff Ice TV commercial - Keep It Moving: Baddiewinkle 87 Going on 27 produced for Smirnoff (Beer) was first shown on television on May 15, 2016.
This commercial plays a song by Arnie Love & The Lovettes called Breakout.
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PHD USA is a part of the global media and communications agency, PHD Worldwide. Founded in London in 1990, PHD has expanded to become a leading global agency with over 6,000 employees in more than 100...