What the Kings Hawaiian TV commercial - Anthem is about.

"Anthem" is a captivating TV spot by King's Hawaiian that transports viewers into a world overflowing with the tantalizing aroma of freshly baked, golden-brown Hawaiian rolls. The commercial beautifully captures the essence of Hawaiian culture and the spirit of togetherness through the power of bread.

The scene unfolds with a sweeping aerial shot of an idyllic Hawaiian landscape. Lush green mountains rise majestically in the distance, while vibrant hibiscus flowers sway gently in the breeze. The soundtrack, a harmonious blend of traditional Hawaiian melodies and modern beats, begins to play, setting the stage for a captivating visual experience.

As the camera glides closer to a picturesque beachside gathering, families, friends, and neighbors of all ages come into view, their smiling faces testifying to the anticipation that lingers in the air. The scent of warm bread becomes palpable, carried by the soft ocean breeze that weaves through the crowd.

The central focus of the TV spot is a grand Hawaiian feast. On long communal tables adorned with tropical flowers and foliage, an enticing spread of mouthwatering dishes awaits. Pineapple-glazed hams glisten temptingly, while colorful tropical fruits and vibrant salads add an extra burst of flavor. Yet, it is the King's Hawaiian rolls that hold the hearts and attention of the hungry guests.

With a burst of golden light, the camera zooms in on a tray of these iconic rolls. Their slightly sweet, pillowy-soft texture and irresistibly golden crust immediately evoke a sense of anticipation. As an offering of King's Hawaiian rolls is placed at the head of each table, a collective sigh of contentment sweeps through the gathering.

The spot captures the joy and connection that unfolds around the dinner table. People of all walks of life come together, bonding over laughter, sharing stories, and savoring the delectable King's Hawaiian rolls that serve as the catalyst for creating unforgettable memories.

In this "Anthem," King's Hawaiian celebrates the power of food to bring people together, showcasing the brand's commitment to quality and tradition. Through the artful portrayal of Hawaiian culture and the undeniable allure of their iconic rolls, the TV spot invites viewers to experience the warmth and sense of belonging that come with sharing a meal.

By the time the commercial concludes, viewers find themselves fully immersed in the enchanting world of King's Hawaiian—a world where the magic of simplicity and the joy of connection intertwine. This TV spot serves as a reminder that the simple act of breaking bread can foster cherished relationships, making every meal a celebration of life and love.

So, the next time you tear open a package of King's Hawaiian rolls, let the essence of "Anthem" transport you to the sun-kissed shores of Hawaii, where the taste of togetherness awaits.

Kings Hawaiian TV commercial - Anthem produced for King's Hawaiian was first shown on television on May 1, 2017.