iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion.

To set up a TV advertisement, the advertising company purchases an ad on a network or streaming service for a certain time frame, such as 15 or 30 seconds. They negotiate how many times the platform will run the ad and when the ad will appear.

Your company's branding and values should match the theme of your TV advertisement. And this theme should remain consistent throughout the 30-60 second duration of the video. You can even emphasize your brand by creating a series of TV advertisements that follow one another in a series.

The study from MediaScience found that the “TV environment generated more visual attention as participants watched 71% of the ad, compared to just 30% of digital mobile ads - likely a result of the full-screen viewing experience versus the distractions inherent with the digital experience.”

What are the advantages of television advertising? TV reaches large audiences, provides a popular leisure activity, attracts loyal viewers, works in synergy with online advertising, offers adaptable ad formats, allows for targeted advertising, and can be affordable.

There's a reason TV is the second-most profitable advertising medium in the US. Not only can your brand reach large and engaged audiences by aligning with trustworthy content, but you can also create emotional connections with consumers, which improves ad recall and drives real results for thousands of our partners.

The best commercials don't just sell a product or service; they tell a story. Whether it is a heartfelt story, a dose of humor or satire, create a storyline to which your audience can relate and connect. Additionally, a catchy jingle can aid in how effective and memorable your TV commercial is.

Unlike other channels, a single TV ad will end up reaching a larger audience. And since consumers usually trust television more than other media, the investment is justified. Consumers also see TV ads more than any other media. This is why it leads to higher performance, while also building confidence in your brand.

Marketing efforts that include TV, therefore, continue to provide greater levels of success with KPIs (based on new accounts and sales) than any other advertising efforts. TV advertising produces four times the return on investment than digital advertising does, according to MarketShare's 2015 data.

It's Creative Effective ads use creativity to stand out and make a brand immediately identifiable or memorable. The best creative ads manage to surprise users, encourage them to take action, and become instantly memorable, all while remaining faithful to the principles of the brand.

What makes an effective ad?

• Keep your ads relevant.
• Create multiple ads in an ad group.
• Describe what sets your product apart.
• Use your customers' language.
• Address your customers directly.
• Pre-qualify your visitors.
• Be specific.
• Include a call to action.

The power of TV also lies in the fact that it is the media that can reach the biggest part of audience in a very short space of time. It is especially true for live programs like big sport, politic or cultural events, where TV attracts a huge audience, gathered at the same moment in front of their TV.