Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture.

1999 1999 – The beloved GEICO Gecko® makes his debut in a wildly popular GEICO ad campaign. 2002 – GEICO passes the 5 million PIF mark. 2004 – The GEICO Caveman enters the scene with the "So easy a Caveman can do it" ad campaign.

The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.

No matter how severe the weather, GEICO will always be there for its customers. Welcome to GEICO's Catastrophe Center where you can report a catastrophe claim and learn more about our Catastrophe Response Team.

Continued Expansion, and a Civilized Caveman That was also the year that GEICO introduced the Cavemen to television audiences in order to drive home the point that using geico.com was "so easy even a caveman can do it." The rest, as they say, is advertising history.

Transcript

• Boss: Hey, I'm glad I caught you.
• Gecko: All right.
• Gecko: "Good Driver Discounts: Now That's The Stuff.”
• Boss: How 'bout this?
• Gecko: "They're The Bee's Knees?”
• Boss: Or this?
• Gecko: Sir, how about just fifteen minutes could save you fifteen percent or more on car insurance?
• Boss: Heh, yeah.

The idea for the Gecko grew from a creative session at GEICO's ad agency, the Martin Agency in Richmond, Virginia. The name "GEICO" was often mispronounced "Gecko," and as the brainstorming began, a quick doodle of a gecko appeared.

Jake Wood According to IMDB, Jake Wood, a British actor, is the current voice for the gecko - who is known to some as Martin, but that is questionable, at least according to a response from GEICO on the lizard's name.

The idea for the Gecko grew from a creative session at GEICO's ad agency, the Martin Agency in Richmond, Virginia. The name "GEICO" was often mispronounced "Gecko," and as the brainstorming began, a quick doodle of a gecko appeared.

Floods, earthquakes and acts of terrorism are generally not covered.

Earth movement, landslide, tremors, mudslide or earthquake caused by a volcano is not usually covered under homeowners insurance.

What does GEICO stand for? Government Employees Insurance Company. Puzzled, are you? Well, the name goes back to the beginnings of the company. Founder Leo Goodwin first targeted a customer base of U.S. government employees and military personnel.