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GEICO Homeowners Insurance TV commercial - Overflowing Office
GEICO

What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...

What the GEICO Homeowners Insurance TV commercial - Overflowing Office is about.

GEICO Homeowners Insurance TV commercial - Overflowing Office

In the whimsical world of insurance commercials, GEICO is no stranger to creating memorable ads that captivate viewers. Their TV spot titled 'Overflowing Office' is a prime example of their creative mastery.

The ad begins with a seemingly ordinary office setting, filled with employees diligently working at their desks. However, as the camera pans across the room, it becomes apparent that something outlandish is happening. The office is flooding with water, causing chairs, papers, and even a rubber duck to float around the room.

While chaos ensues, one employee, played by a charismatic actor, remains unusually calm amidst the calamity. With a deadpan expression, he enlightens his colleagues about GEICO Homeowners Insurance, explaining how it offers protection against various perils, even unusual ones like an overflowing office.

As the floodwater rises higher, the employee nonchalantly places his paperwork on his desk and moves to a cozy inflatable raft that conveniently materializes next to him. With a touch of humor, he suggests that choosing GEICO Homeowners Insurance is like having a reliable life raft to navigate through unexpected situations.

The scene then shifts to a charming animation sequence, illustrating the wide-ranging coverage offered by GEICO Homeowners Insurance. From flood damage to fire incidents, the ad emphasizes the comprehensive protection offered to policyholders.

Set against a catchy jingle, the commercial effectively combines humor, visual spectacle, and informative messaging. It showcases GEICO's ability to turn a potentially stressful situation, like a flooded office, into a lighthearted and memorable advertisement. By doing so, GEICO not only captures the attention of viewers but also conveys the message that they are there to protect homeowners through any situation.

Ultimately, GEICO's 'Overflowing Office' TV spot demonstrates their adeptness at creating engaging and entertaining insurance commercials. It highlights their commitment to providing reliable and comprehensive coverage for homeowners, no matter how unusual the circumstances may be.

GEICO Homeowners Insurance TV commercial - Overflowing Office produced for GEICO was first shown on television on April 21, 2019.

Frequently Asked Questions about geico homeowners insurance tv spot, 'overflowing office'

Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture.

1999 1999 – The beloved GEICO Gecko® makes his debut in a wildly popular GEICO ad campaign. 2002 – GEICO passes the 5 million PIF mark. 2004 – The GEICO Caveman enters the scene with the "So easy a Caveman can do it" ad campaign.

The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.

No matter how severe the weather, GEICO will always be there for its customers. Welcome to GEICO's Catastrophe Center where you can report a catastrophe claim and learn more about our Catastrophe Response Team.

Continued Expansion, and a Civilized Caveman That was also the year that GEICO introduced the Cavemen to television audiences in order to drive home the point that using geico.com was "so easy even a caveman can do it." The rest, as they say, is advertising history.

Transcript

  • Boss: Hey, I'm glad I caught you.
  • Gecko: All right.
  • Gecko: "Good Driver Discounts: Now That's The Stuff.”
  • Boss: How 'bout this?
  • Gecko: "They're The Bee's Knees?”
  • Boss: Or this?
  • Gecko: Sir, how about just fifteen minutes could save you fifteen percent or more on car insurance?
  • Boss: Heh, yeah.

The idea for the Gecko grew from a creative session at GEICO's ad agency, the Martin Agency in Richmond, Virginia. The name "GEICO" was often mispronounced "Gecko," and as the brainstorming began, a quick doodle of a gecko appeared.

Jake Wood According to IMDB, Jake Wood, a British actor, is the current voice for the gecko - who is known to some as Martin, but that is questionable, at least according to a response from GEICO on the lizard's name.

The idea for the Gecko grew from a creative session at GEICO's ad agency, the Martin Agency in Richmond, Virginia. The name "GEICO" was often mispronounced "Gecko," and as the brainstorming began, a quick doodle of a gecko appeared.

Floods, earthquakes and acts of terrorism are generally not covered.

Earth movement, landslide, tremors, mudslide or earthquake caused by a volcano is not usually covered under homeowners insurance.

What does GEICO stand for? Government Employees Insurance Company. Puzzled, are you? Well, the name goes back to the beginnings of the company. Founder Leo Goodwin first targeted a customer base of U.S. government employees and military personnel.

Videos

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Actors

Actors who starred in GEICO Homeowners Insurance TV Spot, 'Overflowing Office'

Eduardo Franco photo
Products

Products Advertised

GEICO Homeowners Insurance
GEICO Renters Insurance
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