About SubaruSubaru is a Japanese automobile manufacturer that produces a range of vehicles, including sedans, SUVs, and sports cars. The company was founded in 1953, and its headquarters are located i...
Subaru Ascent's TV Spot, 'Dream Big' [T1], is an awe-inspiring advertisement that captures the essence of adventure and the power of dreaming big. The commercial opens with a group of hikers, including a father with his two kids, approaching an imposing mountain range, with determination etched on their faces. As they approach the Ascent, a seven-seater SUV from Subaru, the father embraces his kids, urging them to dream bigger than ever before.
The next shot shows the family and their team ascending the mountain, with the Ascent plowing through the rocky terrain with ease and confidence. The SUV's all-wheel-drive and impressive ground clearance inspire confidence, as the team takes on steep inclines and rocky crevasses with ease.
As the group reaches the summit, the father and his kids break into a smile of pure joy, reveling in the majesty of the view before them. The spot then highlights the Ascent's spacious interiors, with a panoramic sunroof and comfortable seating for up to seven passengers.
The commercial ends with the father's voice-over encouraging viewers to dream bigger, experience more, and embrace adventure with the help of Subaru Ascent. The commercial's message resonates with viewers, inspiring them to reach beyond their limits and explore the world with confidence.
In conclusion, the Subaru Ascent TV Spot, 'Dream Big' [T1] is an excellent example of how advertising can inspire and motivate its audience. Viewers are transported to the mountaintops where they can experience the thrill of adventure with the help of an SUV that inspires confidence and flexibility. Above all, the commercial encourages viewers to embrace their dreams and explore beyond the limits of fear.
Subaru Ascent TV commercial - Dream Big produced for Subaru was first shown on television on October 27, 2019.
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