Enterprise is a renowned multinational company that specializes in vehicle rental and transportation services. Founded in 1957 by Jack Taylor, the company has grown to become one of the largest provid...
The Enterprise 'Peace of Mind' TV spot is a commercial that aims to promote the company's car rental services by highlighting the sense of security customers feel when they rent from Enterprise. The ad opens with an older woman packing luggage into the trunk of a rental car, and she mentions how important it is for her to feel safe and protected. As the car rental employee hands her the keys, she thanks him for giving her peace of mind, and he nods with a reassuring smile.
Throughout the commercial, footage of people renting cars from Enterprise plays while an upbeat, cheerful soundtrack plays in the background. Voiceover narration emphasizes the convenience, ease, and reliability of Enterprise's services. The commercial shows various people driving Enterprise rental cars, from families with young children to couples on vacation.
By the end of the TV spot, viewers get the impression that Enterprise is a reliable car rental company that prioritizes customer's safety and satisfaction above all else. The ad successfully conveys the message that when you rent from Enterprise, you don't have to worry about anything because you can trust them to take care of you. This sense of security is the 'peace of mind' that Enterprise promises to deliver.
Enterprise TV commercial - Peace of Mind produced for Enterprise was first shown on television on May 20, 2021.
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