Gatorade is a sports-drink brand that has been around since 1965, invented by a team of researchers at the University of Florida. The company is now a subsidiary of PepsiCo, and its signature product...
The Gatorade TV spot featuring Serena Williams is a powerful and emotional tribute to the tennis star's remarkable career and personal life. The ad takes viewers on a journey through Williams' life, showcasing her many triumphs on the court as well as her struggles off of it. The central theme of the ad is love, and how it has been the driving force behind Williams’ success.
The TV spot opens with Williams entering a tennis court, dressed in a white gown and carrying her baby daughter Olympia. The voiceover tells us that "they said she wouldn't be able to play." We then see shots of Williams training and competing, accompanied by stirring footage of her many victories on the court. The message is clear: Williams has overcome the odds to become one of the greatest tennis players of all time.
As the ad progresses, we learn more about the challenges Williams has faced off the court. She has dealt with criticism, injury, and personal struggles, but she has never given up. The voiceover reminds us that "they said she wouldn't be a good mother," but we see the opposite as Williams holds and plays with her daughter.
Throughout the ad, Williams is shown being supported by her friends and family, including her husband Alexis Ohanian and her sister Venus. The message is that love has been the constant in Williams' life, driving her to be the best she can be both on and off the court.
The Gatorade TV spot ends with Williams striking a triumphant pose on the tennis court, surrounded by the people who have supported her along the way. The voiceover tells us that "they said she wouldn't come back," but we see the opposite as Williams continues to compete at the highest level.
Overall, the Gatorade TV spot featuring Serena Williams is a moving tribute to a true champion. The ad is a reminder that no matter what challenges we face, love can help us overcome them and achieve greatness.
Gatorade TV commercial - Serena Williams: Love Means Everything produced for Gatorade was first shown on television on August 28, 2022.
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