What the Kelloggs TV commercial - Programa Feeding Reading is about.

Kellogg's TV Spot 'Programa Feeding Reading' is a heartwarming ad that promotes literacy and education for children in Brazil. The ad starts with a young girl entering her classroom with a backpack filled with Kellogg's cereal boxes. As she begins to eat her breakfast, the cereal box transforms into a book, which she starts to read with great interest.

The ad showcases how eating a nutritious breakfast can help children kickstart their day with energy and enthusiasm. It also highlights Kellogg's commitment to promoting literacy and education through its 'Programa Feeding Reading' initiative in Brazil, which provides books and educational resources to schools in rural areas.

Throughout the TV spot, the young girl continues to read and enjoy her cereal, and we see how her classmates are also getting inspired to join her in reading and learning. The ad ends with a message that encourages parents to prioritize breakfast and reading as part of their child's daily routine, emphasizing the importance of nutrition and education for a healthy and successful future.

Overall, Kellogg's TV Spot 'Programa Feeding Reading' is a powerful reminder of the impact that simple actions like eating a nutritious breakfast and reading a book can have on a child's life. By supporting literacy and education, Kellogg's is not only promoting its brand but also making a positive difference in the lives of Brazilian children.

Kelloggs TV commercial - Programa Feeding Reading produced for Kellogg's was first shown on television on July 26, 2022.