Corona Hard Seltzer television commercial 2020

What the Corona Hard Seltzer TV commercial - Pure Beach Vibes is about.

The Corona Hard Seltzer TV spot, 'Pure Beach Vibes', is a refreshing and invigorating ad that captures the essence of a perfect summer day spent at the beach. Set to the upbeat sounds of Pete Rodriguez's iconic Latin jazz hit "I Like It Like That," the commercial transports viewers to a beachside paradise where the sun, sand, and sea collide.

The ad opens with a stunning aerial view of a picturesque beach, with crystal clear waters lapping at a pristine shore. The camera then cuts to a group of friends relaxing on the sand, laughing and enjoying each other's company, with cans of Corona Hard Seltzer in hand. The ad's themes of friendship, good vibes, and relaxation continue throughout its duration, as we see different groups of friends playing beach volleyball, lounging on the sand, and soaking up the summer sun, all while enjoying the refreshing taste of Corona Hard Seltzer.

The music itself is also a big part of what makes this ad so effective and enjoyable. Pete Rodriguez's "I Like It Like That" is not only a fun and upbeat song, but it also perfectly captures the joyful, carefree spirit of the ad's beachgoers. It's an excellent complement to the stunning visuals and helps to convey the ad's overall message: that Corona Hard Seltzer is the perfect drink for anyone looking to unwind, let loose, and enjoy the good times with great friends.

Overall, the Corona Hard Seltzer TV spot, 'Pure Beach Vibes', is a fantastic example of effective advertising. By tapping into the universal appeal of a perfect summer day spent at the beach, the ad succeeds in making viewers feel good and creating a memorable impression for the brand.

Corona Hard Seltzer TV commercial - Pure Beach Vibes produced for Corona Hard Seltzer was first shown on television on April 5, 2020.

Song from commercial Corona Hard Seltzer TV Spot, 'Pure Beach Vibes' Song by Pete Rodriguez

"I Like It Like That" is a popular song originally performed by boogaloo musician Pete Rodriguez ). The song was written by Tony Pabon and Manny Rodriguez and was released in 1967 ). It became a hit and is considered one of the most influential boogaloo songs of all time.

Origins and Influence"I Like It Like That" was a groundbreaking song that helped popularize the boogaloo genre ), which combined elements of Latin music, rhythm and blues, and soul. It featured a catchy melody, infectious rhythm, and a mix of English and Spanish lyrics, making it accessible to a wide audience.

The song's success propelled Pete Rodriguez into the spotlight and established him as a prominent figure in Latin music. It also helped to introduce Latin music to a broader audience and played a significant role in breaking down barriers and promoting cultural integration.

Recognition and Legacy"I Like It Like That" remains a timeless classic and continues to be celebrated for its energetic and danceable sound ). It has been covered and sampled by numerous artists over the years, showcasing its enduring appeal. One notable cover version of the song is by the Latin music superstar Cardi B, who incorporated it into her hit song "I Like It" in 2018.

The song's impact on Latin music and its cultural significance have been recognized by various institutions. In 2013, the Library of Congress added the original recording of "I Like It Like That" by Pete Rodriguez to the National Recording Registry ), acknowledging its historical and artistic importance.

Conclusion"I Like It Like That" by Pete Rodriguez is a classic boogaloo song that helped shape the Latin music landscape ). Its infectious rhythm, bilingual lyrics, and cultural significance have made it a beloved and enduring hit. Whether you're a fan of Latin music or simply enjoy catchy tunes, "I Like It Like That" is a song that continues to captivate audiences to this day ).