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Advertisers of the Barilla TV Spot, 'Don't Ruin the Moment'

Barilla TV commercial - Dont Ruin the Moment
Barilla

Barilla is a well-known Italian food company that specializes in producing various types of pasta and sauces. The company was founded in 1877 by Pietro Barilla and is currently headquartered in Parma,...

What the Barilla TV commercial - Dont Ruin the Moment is about.

Barilla TV commercial - Dont Ruin the Moment

Barilla TV Spot, 'Don't Ruin the Moment' is an advertisement that encourages people to use Barilla's pasta products to make the most out of their dining experiences. The commercial begins by showcasing a couple enjoying a beautiful dinner when suddenly, the man forgets to add the pasta sauce to the table. The mood quickly changes as the couple tries to salvage the situation, but it's too late. The romantic moment is ruined.

The advertisement then highlights how Barilla's pasta products can help people avoid such an embarrassing situation. By using their brand of pasta and pasta sauce, people can quickly and easily prepare delicious meals that are sure to impress their guests. Barilla emphasizes the importance of using high-quality ingredients and taking the time to craft a great meal, so you don't ruin the moment.

The commercial concludes with the couple taking a bite of their mouth-watering meal, and the message, "Barilla. Masters of pasta. Passionate about Italy." The ad is effective in showcasing the importance of using quality ingredients and taking the time to connect over a great meal. It also highlights Barilla's commitment to crafting high-quality pasta products. Overall, the Barilla TV Spot, 'Don't Ruin the Moment' is an entertaining and informative advertisement that encourages people to use Barilla products to enhance their dining experiences.

Barilla TV commercial - Dont Ruin the Moment produced for Barilla was first shown on television on September 11, 2012.

Song from commercial Barilla TV Spot, 'Don't Ruin the Moment'

"Nel Blu Dipinto Di Blu" or "Volare" - An Overview

"Nel Blu Dipinto Di Blu" is an iconic Italian song that was performed by Domenico Modugno and written by Modugno and Franco Migliacci. The song became known as "Volare" which means "to fly" and is one of the most popular and recognizable Italian songs of all time. It was released in 1958 and became an instant hit, gaining international popularity and earning Modugno two Grammy Awards.

Lyrics and Translation

The lyrics of the song are in Italian and revolve around a metaphor of the singer 'flying in the blueness , i.e. an endless sky that is painted in blue. The song's chorus, "Volare, oh oh, cantare, oh oh oh oh" translates to "To fly, oh oh, to sing, oh oh oh oh" in English.

Legacy and Adaptations

"Nel Blu Dipinto Di Blu" has been covered by numerous artists over the years , including Dean Martin, Frank Sinatra, and David Bowie, among others. It has also been used in various films, TV shows, and commercials, cementing its place as a cultural icon.

Interesting Fact

In 1958, "Nel Blu Dipinto Di Blu" was performed at the Sanremo Music Festival , where it came in third place. However, it was later chosen to represent Italy in the Eurovision Song Contest, where it won third place again. Despite not winning first place in either competition, the song went on to become a massive hit and a timeless classic.

Videos

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Agenices

Agenices of the Barilla TV Spot, 'Don't Ruin the Moment'

Barilla TV commercial - Dont Ruin the Moment
OMD

OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...

Barilla TV commercial - Dont Ruin the Moment
Young & Rubicam Group

The Young & Rubicam Group is a global marketing and communications company that specializes in creating integrated advertising campaigns, public relations, and brand strategies for clients in differen...

Products

Products Advertised

Barilla Spaghetti
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