Progressive television commercial 2018

What the Progressive TV commercial - High Council is about.

Progressive TV spot "High Council" is a humorous commercial that takes a satirical approach to the concept of a high council being responsible for deciding important matters. The commercial features a group of people dressed in robes sitting around a table, discussing what to do with a customer's claim. The customer had apparently had a small accident in which a bird flew into their home and caused some damage.

The high council members, using their mystical powers, ponder whether the claim should be accepted or denied. As they continue to deliberate, one member asks if there is anyone who can speak to the customer directly, to which another member responds, "We don't do that here." In the end, the council decides to award the customer their claim, all while still maintaining their serious and mystical demeanor.

The commercial is intended to poke fun at the bureaucracy and impersonal nature of traditional insurance companies, positioning Progressive as a modern and customer-centric alternative. It also highlights the company's commitment to personalization and the use of technology to make insurance claims easier and more efficient for customers.

Overall, the "High Council" commercial is a lighthearted and entertaining way to showcase Progressive's unique approach to insurance.

Progressive TV commercial - High Council produced for Progressive was first shown on television on January 5, 2018.