What the ELIQUIS TV commercial - No Matter Where I Ride is about.

Title: ELIQUIS TV Spot, 'No Matter Where I Ride'

Introduction:The ELIQUIS TV spot, titled 'No Matter Where I Ride,' is an emotionally captivating commercial that aims to showcase the freedom and quality of life that ELIQUIS can provide to those living with atrial fibrillation (AFib). With a blend of stunning visuals, captivating storytelling, and a soul-stirring soundtrack, this spot delivers a powerful message that no matter where life's journey takes you, ELIQUIS can help you live it to the fullest.

Scene 1: Setting the ToneThe commercial opens with a breathtaking aerial shot of mountains, the sun just beginning to rise, casting a warm glow over the landscape. The scene evokes a sense of peace and tranquility, setting the stage for the emotional journey to come.

Scene 2: Introducing the ProtagonistAs the camera pans down to ground level, we see a middle-aged man, John, preparing his motorcycle for a ride. He exudes confidence and determination, eager to embark on his adventure. John's voiceover begins, sharing his personal story.

John (Voiceover): "Living with AFib used to hold me back, but not anymore. With ELIQUIS, I can take control of my life and never miss a beat."

Scene 3: Riding through Life's ChallengesThe commercial transitions to a series of beautifully shot sequences, each depicting John on his motorcycle, navigating winding roads, bustling city streets, and open highways. These scenes represent the various challenges and uncertainties life throws at us.

Scene 4: Symbolic EncountersThroughout John's journey, he encounters different people along the way - a young child chasing a kite, a wise old man reading a book under a tree, and a couple holding hands, walking along the beach. Each of these encounters symbolizes the moments we cherish and the joys that come from being fully present and engaged in life.

Scene 5: Breaking FreeThe commercial reaches its emotional climax as John finds himself facing a towering wall of rock, blocking his path. With a determined look in his eyes, he accelerates, crashing through the wall as it crumbles around him. This powerful moment represents the strength and resilience that can be achieved when living with AFib and managing it with ELIQUIS.

Scene 6: The Celebration of LifeThe spot concludes with a triumphant shot of John, surrounded by friends and family, celebrating his journey. The voiceover returns,

ELIQUIS TV commercial - No Matter Where I Ride produced for ELIQUIS was first shown on television on July 30, 2017.