His catchphrase - "I don't always drink beer. But when I do, I prefer Dos Equis" - has worked its way into Internet culture. But his reign is ending.

While Dos Equis was still generating hundreds of millions of dollars in sales annually through its beer, executives with parent Heineken observed the brand had grown tired and wasn't doing enough to tap into its widespread market recognition. Sales were languishing, with the brand declining 5% in 2018 and 3% in 2019.

Dos XX's non-threatening taste and texture makes it a safe bet for many situations. Like many Mexican style lagers, its passive flavor sees it often paired with salt or lime. If you dislike similar beers (Tecate, Corona, etc.) you probably will dislike Dos XX too.

At the beginning of the Dos Equis journey the beer was first named Siglo XX which stands for 20th century. The name Dos Equis later came about from the roman numeral for twenty, which is XX. Dos Equis has now been available in the United states since 1983 when it was first imported from Mexico.

Dos Equis Amber is a traditional Vienna-style amber lager with a rich, big flavor. Think of it as the Lager's dark, moody and passionate couzin.

He's still super successful. After leaving Dos Equis, he went on to snag a role in Mamma Mia 2: Here We Go Again! and to act in other commercials. He couldn't seem to leave his alcohol spokesman roots behind. He went on to do ads for Astral Tequila and Stella Artois.

In real life, the iconic beer pitchman was played by actor Jonathan Goldsmith. While he has had a prolific acting career, with roles on everything from Days of Our Lives to Dallas, he is probably best remembered for this beer campaign. And he doesn't seem to mind the association.

Jonathan Goldsmith the most interesting man in the world! … and his real name is Jonathan Goldsmith. Originally featured in a small number of ads by an agency called EuroRSCG, New York, Goldsmith had small parts in shows and movies throughout his career. Little did he know that it wouldn't be his 70s until he'd reach peak fame.

Corona Corona is the best-selling beer produced by Mexico, and the best-selling non-domestic beer in both the U.S., U.K and Australia. It is one of the five most-consumed beers in the world, available in more than 150 countries. It is a lager, and was created in 1925 to celebrate Cervecería Modelo's tenth anniversary.

Product of: Mexico The modern Dos Equis name means 'two Xs'. First brewed in 1897 by a German brewer who established the Moctezuma brewery in Veracruz, Mexico in 1884.

Dos Equis, Tecate, and Sol are all produced by Heineken-owned Cuauhtémoc Moctezuma Brewery, based in Monterrey, Mexico.