What the Panera Bread Rigatoni San Marzano TV commercial is about.

Panera Bread's Rigatoni San Marzano TV spot is a mouth-watering advertisement that showcases the brand's newest pasta dish. The ad features a beautiful plate of rigatoni pasta adorned with chunks of fresh tomatoes and smothered in a delicious San Marzano tomato sauce.

The commercial begins with a close-up of the steaming bowl of pasta. The camera then pans out to show the dish in all its glory, revealing the smooth texture of the sauce and the perfectly cooked noodles. As the camera lingers on the dish, a voiceover introduces the dish, describing it as "rich and hearty," and "bursting with flavor."

To add some extra excitement to the commercial, the ad shows some behind-the-scenes footage of the delicious pasta being prepared in the kitchen. The viewer is treated to a glimpse of the sauce being simmered to perfection, and the pasta being tossed with care and precision.

As the commercial comes to a close, the same voiceover invites the viewer to visit their nearest Panera Bread location to try their rigatoni San Marzano dish for themselves. The whole ad is shot in a warm and welcoming setting, making it feel like a comforting home-cooked meal rather than a fast-casual restaurant dish.

Overall, the Panera Bread Rigatoni San Marzano TV spot is an effective advert that showcases one of the brand's newest and most delicious pasta dishes. With its tantalizing visuals and appetizing descriptions, the commercial is sure to have viewers rushing to their nearest Panera Bread location to try out the dish for themselves.

Panera Bread Rigatoni San Marzano TV commercial produced for Panera Bread was first shown on television on September 15, 2013.