What the Crest 3D White Luxe TV commercial - The Power to Captivate is about.

Crest 3D White Luxe has recently launched a new TV spot featuring none other than the world-renowned artist Shakira. The ad showcases the "Power to Captivate" of the Crest 3D White Luxe Toothpaste, which promises to brighten and whiten teeth for a captivating smile.

The opening shot shows Shakira smiling confidently while getting her makeup done backstage. In the background, we hear her song "Can't Remember to Forget You" playing. The focus then shifts to her teeth, which are shining bright and white, and her smile lights up the screen. She proceeds to sing the song, showing off her dazzling teeth as she moves to the beat.

The camera then zooms in on the toothpaste, emphasizing the "Advanced Seal Technology" that promises to keep teeth white for up to 12 hours. We see Shakira brushing her teeth, and the toothpaste foaming and working its magic. The ad ends with Shakira grinning confidently at the camera, once again highlighting the power of Crest 3D White Luxe in creating a captivating smile.

The ad is a perfect example of how a powerful brand ambassador can elevate a product. Shakira's captivating smile and energy, coupled with the toothpaste's promises, make for a compelling TV spot that is both engaging and memorable. The spot is an effective way to market the Crest 3D White Luxe Toothpaste to people who value an attractive smile.

Crest 3D White Luxe TV commercial - The Power to Captivate produced for Crest was first shown on television on October 12, 2014.