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Advertisers of the Yoplait TV Spot, 'Open Up'

Yoplait TV commercial - Open Up
Yoplait

Yoplait is a global brand of yogurt that has been around since 1965. It was started in France and quickly gained popularity all across Europe and the United States. The company is known for producing...

What the Yoplait TV commercial - Open Up is about.

Yoplait TV commercial - Open Up

Title: Yoplait TV Spot, 'Open Up'

Introduction:The Yoplait TV Spot, 'Open Up,' is a vibrant and captivating advertisement that flawlessly captures the essence of enjoying life's little moments. As the camera pans across a multitude of colorful scenes, it invokes a sense of joy, adventure, and the importance of cherishing the experiences that make us feel alive. This advertisement beautifully showcases Yoplait's commitment to providing delicious and wholesome yogurt options that can be enjoyed by people of all ages.

The Visual Journey:The Yoplait TV spot, 'Open Up,' takes viewers on a visual journey through a series of animated and live-action scenes that exude an atmosphere of happiness and fulfillment. The spot opens with a close-up shot of a woman with a beaming smile, lightly tossing a spoonful of Yoplait yogurt into her mouth. The delicious taste of the yogurt instantly brightens her day, and the viewer gets a glimpse of the vast possibilities that lie ahead.

The scene transitions to a bustling city street, where cheerful individuals of all ages are seen savoring their Yoplait yogurts. Their faces radiate contentment, and the air is filled with laughter and excitement. From children delighting in the creamy sweetness to a group of friends sharing their favorite flavors, the TV spot emphasizes the universal appeal of Yoplait's products.

As the journey continues, the camera sweeps across breathtaking landscapes. A pair of hikers on a mountain peak reaches for their Yoplait yogurts to refuel after conquering the challenging trail. A family gathered around a campfire roasts marshmallows and enjoys Yoplait as a delicious accompaniment to their camping adventure. These scenes illustrate how Yoplait encourages individuals to embrace life's adventures, big or small, and find joy in every moment.

Next, we are transported to a serene beach where a group of friends, seated in a circle, shares stories and laughter. They proudly hold up their Yoplait yogurts, showcasing the vibrant array of flavors the brand has to offer. Whether it's a tropical paradise or an everyday setting, Yoplait reminds us that the secret to a joyful life lies in the simplest things.

Finally, the ad concludes with a heartwarming scene of a young girl sharing her Yoplait yogurt with her beloved dog, reinforcing the brand's commitment to providing wholesome and delightful options for everyone, including our furry friends.

The Message:The Yoplait TV Spot, 'Open Up,' delivers a powerful

Yoplait TV commercial - Open Up produced for Yoplait was first shown on television on April 9, 2023.

Frequently Asked Questions about yoplait tv spot, 'open up'

It's French for yogurt” was, in fact, my invention – an advertising line designed to express the fact that Yoplait was the largest selling brand in France. The brand had its origins in 1965, a year after French dairy farmers formed a cooperative known as the Sociéte de Diffusion de Marque or Sodima for short.

Unfortunately, Yoplait is not French for yoghurt. However, Yoplait is widely synonymous around the globe with yoghurt, and is enjoyed by many!

Instead of being made in a large vat and then divided into containers, French-style yogurt is cultured in the individual-sized containers it is sold in. It is unstrained like traditional yogurt, but it has a smooth, creamy texture and is not as sweet as other yogurts.

Our story begins in France back in 1965. In 1965, more than 100,000 farmers from six dairy co-ops decided to come together and start selling their products themselves. Yoplait was born and started producing delicious yogurts full of goodness!

For many years, eating yogurt has been associated with good health. The creamy dairy food has long been a staple of Mediterranean, Indian, and French diets. In fact, according to Mireille Guilliano, author of the best-selling French Women Don't Get Fat, yogurt is one of the French secrets to weight control.

Instead of being made in a large vat and then divided into containers, French-style yogurt is cultured in the individual-sized containers it is sold in. It is unstrained like traditional yogurt, but it has a smooth, creamy texture and is not as sweet as other yogurts.

Instead of being made in a large vat and then divided into containers, French-style yogurt is cultured in the individual-sized containers it is sold in. It is unstrained like traditional yogurt, but it has a smooth, creamy texture and is not as sweet as other yogurts.

Bulgarian yogurt – the best yogurt in the world! The famous fact is that the bacterium which causes milk to naturally turn into yogurt was discovered by a Bulgarian scientist. Bulgarian yogurt comes under the general category of yogurts which contain live bacteria.

One of the original Yoplait logos was a cow named Michonnette. Yoplait's current logo is a flower with five red and orange petals, but the yogurt company originally had two logos. The first logo was a flower with six petals, one for each of the six dairy co-ops, and the other logo was of a cow named Michonnette.

Ingredients. Ingredients: Cultured Grade A Low Fat Milk, Sugar, Modified Corn Starch.

France Which countries consume the most yogurt? France, followed by Turkey. 57 percent of French citizens eat yogurt each day, with Turkey close behind at 52 percent. In general, Europeans consume about 40 pounds per year, mostly in the afternoon and evening.

Leading 'Yogurt And Fromage Frais' brands in FR 2021, by number of consumers. Leading brands of 'Yogurt And Fromage Frais' in France based on the number of consumers are 'Danone Nature' with 6,647,000 consumers, followed by 'Leclerc' with 5,288,000 consumers and 'Yoplait Panier' with 5,239,000 consumers in 2021.

Videos

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Agenices

Agenices of the Yoplait TV Spot, 'Open Up'

Yoplait TV commercial - Open Up
Mindshare

Mindshare is a global media agency that helps brands to grow and thrive in the fast-paced and ever-changing world of advertising. Founded in 1997, the agency has a strong presence in more than 80 coun...

Yoplait TV commercial - Open Up
Saatchi & Saatchi

Saatchi & Saatchi is a global advertising agency that was founded in London in 1970 by two brothers, Maurice and Charles Saatchi. The agency quickly gained a reputation for being innovative and creati...

Products

Products Advertised

Yoplait Original Harvest Peach
Yoplait Original Strawberry
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