What the MSNBC Store TV commercial - Name Your Sources is about.

Introducing the riveting new TV spot from the MSNBC Store, 'Name Your Sources.' This electrifying commercial takes viewers on a thrilling journey through the world of news, urging them to demand transparency and accountability from their sources.

The scene opens with a dramatic shot of a bustling newsroom, filled with determined journalists meticulously sifting through stacks of papers, analyzing data, and engaging in passionate discussions. The atmosphere buzzes with intensity, as these fearless truth-seekers aim to uncover the stories that matter most.

As the camera zooms in, a captivating voiceover grabs our attention: "In a world where truth is often shrouded in secrecy, it's time to demand more. It's time to name your sources." These powerful words echo throughout the room, resonating with the journalists who exemplify the core values of the MSNBC Store.

Quick cuts showcase reporters in the field, uncovering hidden truths, and seeking out first-hand accounts. They navigate through protests, interview experts, and challenge the status quo, all in pursuit of delivering nothing but the unvarnished truth to their viewers.

The visual montage transitions to the storefront of the MSNBC Store, a veritable treasure trove of resources for informed individuals hungry for accurate information. Here, viewers are whisked away on a whirlwind tour of the store's offerings: books written by respected journalists, trusted news magazines, and multimedia resources designed to empower the consumer with knowledge.

The voiceover continues, urging viewers to become active participants in their own understanding of the world: "Knowledge is power, and it's time to take charge. Seek the truth, verify your sources, and never settle for less."

As the spot nears its climax, a call-to-action appears on screen, inviting viewers to visit the MSNBC Store and join the movement for trustworthy news. The screen fades to black before displaying the store's logo, reinforcing the message that reliable sources are the foundation of an enlightened society.

With 'Name Your Sources,' the MSNBC Store TV spot masterfully encapsulates the essence of responsible journalism and the critical role it plays in shaping our understanding of the world. It serves as a passionate call to action, urging consumers to embrace their power as informed individuals and demand nothing less than truth from their chosen sources. This thought-provoking commercial reminds us all that the truth is out there, waiting to be uncovered, and it's our responsibility to seek it out.

MSNBC Store TV commercial - Name Your Sources produced for MSNBC was first shown on television on April 10, 2018.