What the Bens Original TV commercial - Changing Our Look is about.

Ben's Original TV Spot, 'Changing Our Look' is a commercial that showcases a significant transformation in the brand's image and appearance. This advertisement represents a rebranding effort by Ben's Original, a well-known and beloved rice brand. The TV spot highlights the company's commitment to change and inclusivity while addressing the brand's historical imagery that was seen as culturally insensitive.

A Shift in Brand Image

The purpose of the TV spot is to communicate the changes made by Ben's Original to meet the evolving expectations of its diverse consumer base. The commercial opens with a powerful message emphasizing the importance of listening and learning from the community. It highlights the company's recognition of the need to take a proactive stance against perpetuating stereotypes and cultural insensitivity.

Embracing Inclusivity and Diversity

The 'Changing Our Look' TV spot highlights the brand's commitment to diversity and inclusion. It showcases people from various backgrounds, cultures, and age groups coming together, celebrating their unique perspectives and harmoniously enjoying meals prepared with Ben's Original rice. The advertisement emphasizes that Ben's Original embraces diversity and aims to create a space where everyone feels valued and appreciated.

Addressing Past Concerns

The TV spot acknowledges the previous imagery associated with the brand and explains the motivations behind the change. It shows the genuine effort made by Ben's Original to create a more inclusive and culturally sensitive brand identity. The commercial communicates the message that the company understands the impact of its past associations and is taking responsibility for evolving and growing in a positive direction.

Rebranding and Product Continuity

While the TV spot highlights the brand's desire for change, it also assures consumers that the quality and deliciousness of Ben's Original rice remain unchanged. By emphasizing the continuity of their product, the commercial seeks to reassure loyal customers that they can trust the brand's commitment to providing high-quality rice while embracing a more inclusive image.

Implications and Impact

Ben's Original TV Spot, 'Changing Our Look' is a significant step towards addressing concerns related to cultural sensitivity and promoting a more inclusive brand image. By showcasing diversity, embracing change, and taking responsibility for past associations, the advertisement aims to rebuild trust and strengthen the bond between the brand and its consumers. It demonstrates Ben's Original's commitment to listening, learning, and evolving with the needs and expectations of today's diverse society.

Bens Original TV commercial - Changing Our Look produced for Ben's Original was first shown on television on May 30, 2021.