Ben´s Original™ Jasmine READY RICE™ gives you a taste of traditional Thai-style Jasmine rice in just 90 seconds. Try in rice recipes as a substitute for white rice, brown rice, or wild rice.

Ben's Original™ Ready Rice™ Our delicious flavored rice varieties are the ultimate in convenience. That's because they're precooked, so you just have to heat them up and serve them with your favorite recipe or rice meal. Since they're microwavable, they're ready in just 90 seconds.

Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc.

Leveraging this new patented parboiling process the company began producing UNCLE BEN'S CONVERTED™ Rice at a new factory in Houston that changed the way people cooked and served rice–promising that rice "cooks up white and fluffy without steaming".

Mars Food BEN'S ORIGINAL™ products are manufactured by Mars Food, part of Mars, Incorporated.

This Jasmine rice is vegetarian, very low in sodium and fat, and contains no artificial flavors, no artificial colors, no preservatives, or cholesterol. BEN'S ORIGINAL is dedicated to creating meals and experiences that offer everyone a seat at the table.

Preparation process The rice is blanched in hot water, steamed, and rinsed. It is then placed in large ovens for dehydration until the moisture content reaches approximately twelve percent or less. The basic principle involves using hot water or steam to form cracks or holes in the kernels before dehydrating.

Uncle Ben's Changing Name To Ben's Original After Criticism Of Racial Stereotyping. Boxes of Uncle Ben Converted Rice on a store shelf.

Gordon Harwell The Early Years: 1940s-1960s Uncle Ben's Rice was first introduced in 1943 by the Converted Rice Company, which was founded by Gordon Harwell and Erich Huzenlaub in Houston, Texas.

The name Uncle Ben came from an African American farmer in Texas who was renowned for his high-quality rice. According to the brand's website, Gordon Harwell and his partner who co-founded the grains line decided to change the name of what was called Converted Brand Rice in the late 1940s to draw in new customers.

Ben's Ready Rice original long grain makes it easy to support a well-balanced diet. Cholesterol free, Very low sodium, good source of iron and folic acid, 0g trans fat, and no saturated fat! Cook in the microwave or stove top.

First, it's considered a whole grain food that provides a number of nutrients that are lacking in more refined varieties. It's rich in selenium and manganese, which help fight cancer cells and promote overall health. Jasmine rice also has naturally occurring oils, which help to lower cholesterol and diabetes.

Ingredients:Water; Parboiled Long Grain Rice; less than 2% of canola oil, vitamins and minerals [calcium (calcium carbonate), vitamin b3 (niacinamine), iron (iron phosphate), vitmain b1 (thiamine mononitrate), folic acid].

Water; Parboiled Long Grain Rice; Canola and/or Sunflower Oil; Seasoning Blend [Salt, Sugar, Yeast Extract, Corn Maltodextrin, Dehydrated Carrots, Natural Flavors, Modified Corn Starch, Potassium Chloride, Parsley*, Chicken Fat, Torula Yeast, Extractive of Tumeric (Color), Citric Acid, Garlic Powder, Onion Powder, ...

The founder of Mars, Forrest E Mars, first branded the rice product as the Original Converted Brand Rice in 1942. The name was then changed to Uncle Ben's Original Converted Brand Rice in 1947. Uncle Ben was the name of a fictional character, first used in 1946, as a reference to an African-American Texan rice farmer.

Jasmine and white rice both come from the same plant, oryza sativa, or the common rice plant. Jasmine rice is a long-grain rice. This means that it is longer and thinner than most other types of rice. It also tends to have a fluffy texture when cooked, rather than soft and clumpy.