“E la vita, la vita” by Cochi and Renato, written with Dario Fo and Enzo Jannacci, has been chosen for the new Nutella ad. Lo Stato Sociale, a band from Bologna, performs the song. This bursting-with-energy version represents Nutella's essence perfectly.

In 1963, Ferrero's son Michele Ferrero revamped Supercrema gianduja with the intention of marketing it throughout Europe. Its composition was modified, and it was renamed "Nutella". The first jar of Nutella left the factory in Alba on April 20, 1964. The product was an instant success and remains widely popular.

Pietro Ferrero Pietro Ferrero was looking for a way to cut costs at a time when cocoa was expensive and still under wartime ration. Hazelnuts, however, were abundant, so he came up with the idea of developing a less expensive sweet by mixing them with cocoa. The concoction he created came in a loaf, wrapped in tinfoil.

Nutella (US: /nuːˈtɛlə/ noo-TEL-ə, UK: /nʌˈtɛlə/ nuh-TEL-ə, Italian: [nuˈtɛlla]) is a brand of sweetened hazelnut cocoa spread. Nutella is manufactured by the Italian company Ferrero and was introduced in 1964, although its first iteration dates to 1963.

Sponsorship of the Italian national football team This brought about brand recognition throughout the world, as people started to link Nutella with Italian national sentiment. The sponsorship of a national athletic team also made people associate Nutella with healthy eating and a balanced diet.

Though Nutella nowadays is treated as somewhat of an indulgence, the popular hazelnut-cocoa spread was actually borne out of wartime hardship, when it was developed in 1946 by Italian baker Pietro Ferrero as a cheaper alternative to chocolate.

This changed the product to a chocolate spread and Michele decided to call it Supercrema. Only in 1964, was the birth of Nutella as we know it today when it was introduced to the UK market. At that point, they decided to select the name Nutella from the English word “Nut” and the Latin word “Ella” meaning sweet.

The word Nutella came about from the merging of the English word 'nut' from the typically Italian ingredient hazelnut in the gianduja, with the Italian positive-sounding and Latin suffix for sweet 'ella'.

According to the Ferrero company's statistics, France is considered to be the largest consumer of Nutella in the world where over 25% of the world's production is consumed and produced each year.

This chocolate and hazelnut spread is consumed in many ways and commonly used as a topping for breakfast toast, pancakes and waffles. Although Nutella is currently classified as a dessert topping, Ferrero has been pushing to have the spread reclassified as a breakfast topping, similar to jam.

Though Nutella nowadays is treated as somewhat of an indulgence, the popular hazelnut-cocoa spread was actually borne out of wartime hardship, when it was developed in 1946 by Italian baker Pietro Ferrero as a cheaper alternative to chocolate.

This changed the product to a chocolate spread and Michele decided to call it Supercrema. Only in 1964, was the birth of Nutella as we know it today when it was introduced to the UK market. At that point, they decided to select the name Nutella from the English word “Nut” and the Latin word “Ella” meaning sweet.